ZeTrillo Gains UK-Wide Recognition Through Influencer-Driven Campaign, Elevates Self-Improvement Through Fashion
ZeTrillo, the London-based clothing brand founded by Montell Haynes, earns national acclaim with a viral influencer campaign and collaborations with athletes and schools. The brand empowers individuals through affirmation-driven designs promoting self-growth and purpose.
United Kingdom, 17th Apr 2025 – ZeTrillo, the London-based clothing brand founded by Montell Haynes, is gaining remarkable traction across the UK fashion scene through a viral influencer campaign that has amassed over 25 million views. This rising visibility marks a major milestone for the brand, known for its thoughtful blend of streetwear, activewear, and luxury fashion—each piece designed to foster personal growth and intentional living.
The campaign, propelled by a range of prominent influencers and athletes, has captured the attention of a national audience. Coverage by major media outlets, including ESPN, has further accelerated the brand’s rise in the public eye, establishing ZeTrillo as a standout name in affirmation-led fashion. A recent TikTok video viewable here has gone viral—though notably, without ZeTrillo being directly tagged. This absence has sparked conversation online, raising questions about brand visibility in the influencer space despite clear visual associations with ZeTrillo’s affirmation-driven apparel.
“The response has been overwhelming. It shows that people are looking for more than just fashionable clothing—they want a deeper connection with what they wear,” said Montell Haynes, founder of ZeTrillo.
This campaign success aligns with a series of strategic initiatives that extend ZeTrillo’s impact. The brand has forged partnerships with schools, athletes, and sports teams across the UK, co-creating custom uniforms and apparel that incorporate the same empowering affirmations found in its collections. These collaborations are designed to reinforce positive behaviors and encourage a values-based lifestyle through wearable motivation.
Affirmation-Driven Fashion: Empowering Wearers to Achieve Their Full Potential
Central to ZeTrillo’s ethos is its distinctive use of affirmations as a foundation for fashion. Every garment features intentional, uplifting phrases aimed at building confidence, promoting mental clarity, and cultivating motivation. Signature affirmations such as “Be Great,” “Peace,” and “Shine” are featured throughout the collections, encouraging wearers to stay grounded in their personal growth journey.
“We’re not just selling clothes—we’re selling a mindset,” explained Haynes. “The affirmations on our garments serve as constant reminders to be the best version of yourself, whether you’re facing a challenge or striving for personal growth.”
ZeTrillo’s flagship “Be Great” hoodie has quickly become a staple of its collection, symbolizing empowerment and perseverance. Similarly, the oversized “Shine” shirt acts as a visual cue to embrace one’s inner brilliance and move through the world with self-assurance. Each item serves as more than a fashion statement—it’s a step toward living more purposefully.
Sustainability and Purpose at the Heart of Every Collection
ZeTrillo’s rise within the UK coincides with a strong commitment to sustainability and purpose. Every collection is developed with a clear alignment to ethical sourcing, responsible manufacturing, and conscious consumption. The activewear line emphasizes not just physical performance, but mental well-being, while the casualwear collection promotes comfort infused with messages of self-worth and personal alignment.
Limited-edition luxury pieces—crafted from Merino wool blends and other high-end sustainable fabrics—take this philosophy even further. These garments include affirmations woven into the fabric, offering tactile reminders to remain intentional in both thought and action. The brand also provides wearers with instructional cards detailing how to engage with the affirmations on a daily basis, blending mindfulness practices with everyday attire.
This level of intentional design positions ZeTrillo as more than a fashion label—it’s a lifestyle brand that helps individuals express their goals and principles through what they wear.
A Movement of Realness and Authenticity
ZeTrillo is rooted in the personal experiences and aspirations of its founder, Montell Haynes. Created as a channel for self-expression and inner growth, the brand retains its authenticity while growing its influence across the UK.
“ZeTrillo is about being the best version of yourself—even when no one’s watching,” said Haynes. “We aim to create clothing that not only looks good but also makes people feel aligned with their goals and personal growth.”
With continued success across digital platforms, high-profile collaborations, and a deep connection to community empowerment, ZeTrillo stands as a compelling example of fashion that speaks to the soul. It’s a rising movement where self-improvement meets self-expression—one affirmation at a time.
Explore the collections and learn more about the brand’s mission at www.zetrillo.com.
Follow ZeTrillo on Instagram: @Zetrillo
Follow ZeTrillo on TikTok: @ZeTrilloo
About ZeTrillo
ZeTrillo is a London-based fashion brand founded by Montell Haynes. The brand merges streetwear, activewear, and luxury fashion with a strong focus on self-improvement. Each garment features affirmation-driven designs meant to inspire personal growth, confidence, and mindfulness. ZeTrillo aims to offer more than just clothing—it empowers individuals to embody their best selves.
Media Contact
Organization: ZeTrillo
Contact Person: Montell Haynes
Website: http://www.zetrillo.com
Email: Send Email
Country: United Kingdom
Release Id: 17042526597