Whyandco Appoints Strategic Advisory Board as It Marks 10 Years in Singapore
Singapore, 28th Apr 2026 – Whyandco Pte Ltd, Singapore’s premier purveyor of artisanal leather footwear, announced a significant strategic milestone with the appointment of five distinguished industry leaders to its inaugural Advisory Board. As the brand marks its tenth anniversary, this addition of senior advisory expertise from the Veblen Director Programme signals a bold new chapter: further strengthening its position as the definitive destination for ready-to-wear formal shoes and comprehensive shoe care services in the region.
“Timelessness comes from refinement, not just in our shoes, but in the business itself. Crossing our tenth year, appointing this Advisory Board is a deliberate step to ensure our growth remains as intentional as our craftsmanship, and I am grateful to the Veblen Director Programme for facilitating these pivotal connections,” said Naresh Kunasegaran, Founder of Whyandco.
Appointed Advisory Board Members
Darren Walsh – Chair of the Board, an operations and performance improvement leader with over 25 years of experience helping senior leaders reduce firefighting, fix delivery performance, and protect margins. Darren brings hands-on expertise in embedding practical leadership routines and building cultures where improvement sticks.
“Whyandco has built a product customers trust. As Chair, my focus is to help the team strengthen the operating rhythm behind the scenes so delivery improves, margins are protected, and growth becomes repeatable.”
Peter Whatley – Board Advisor, a qualified Chartered Accountant with extensive cross-functional financial and operational expertise, Peter brings financial discipline and supply chain insight to support the company’s expansion.
“Joining the advisory board is a privilege, and I look forward to aligning operational realities with the vision to address bottlenecks before they impact growth.”
Adam Houlahan – Board Advisor, renowned for his work in Authority Positioning, Adam empowers brands to translate their expertise into high-trust market visibility.
“Joining Whyandco at this pivotal moment is exciting. The brand’s craftsmanship provides an ideal foundation for building market visibility and trust as we support its international expansion.”
Surina Treon – Board Advisor, a London-trained Chief Marketing Officer with 25 years of experience building brands and driving growth across the UK, UAE, and Africa. Surina brings expertise in go-to-market strategy, strategic communications, and partnerships to support Whyandco’s next growth chapter.
“I am truly honoured to be part of the Veblen Director Board Advisory team selected to advise and guide Naresh and Whyandco. I look forward to helping ensure market expansion and go-to-market plans are built with excellence for this new growth chapter.”
Santanu Sengupta – Board Advisor, former MD & APAC South Head at Wells Fargo Bank and Certified Board Director, Santanu brings decades of experience, shaping business growth, governance, risk management, strategy, and transformation at leading global institutions.
“I am delighted to join the Global Advisory Board of Whyandco at a defining stage of its journey. I look forward to supporting the international expansion and helping build a strong foundation of governance, risk discipline, and capital strategy as the firm evolves from a boutique platform into a sustainable global institution.”
The Advisory Board unites industry experts to support Whyandco’s next phase of growth. Through strategic governance, operational mentorship, and commercial insight, the board will help the brand strengthen execution, expand its footprint, and scale sustainably while preserving the integrity of its craftsmanship across ready-to-wear collections and comprehensive care services.
About Whyandco Pte Ltd
Whyandco was established in 2015 to bridge the gap between quality and price in Singapore’s footwear market. The brand has spent nearly a decade perfecting accessible artisanal excellence. By controlling all production stages, from proprietary lasts to time-honoured techniques, it delivers premium leather shoes without the traditional markup. Complemented by a full suite of preservation services, Whyandco combines timeless elegance with modern practicality.
Learn more at: Whyandco.com
About the Veblen Director Programme
The Veblen Director Programme empowers executives and professionals with the skills and knowledge to excel in board and advisory roles. Through training, education, and a global network of skilled board members, Veblen supports organisations in navigating complex challenges, driving sustainable growth, and building impactful leadership teams.
Learn more at: www.veblendirectors.com
For media enquiries, please contact: franzi@financialmedia.group
Company Details
Organization: Financial Media Group Ltd
Contact Person: Franziska Grobler
Website: https://www.financialmedia.group/
Email: Send Email
Contact Number: +6584555350
Address: 51 Goldhill Plaza
Address 2: #07-10/11
City: Singapore
State: — None —
Country: Singapore
Release Id: 28042644442