Midnighties is redefining comfort with its new luxury bamboo sleepwear line with padded, bra-like support

Midnighties introduces a new luxury bamboo sleepwear line featuring padded, bra-like support, breathable fabric, and muffin-free waistbands, designed to combine comfort, style, and confidence.

United States, 8th May 2025 – Move over saggy tees and oversized sweats — there’s a new kind of sleepwear in town. Introducing Midnighties, a modern sleepwear brand reimagining pajamas for women who want to be comfortable, confident, and covered without compromising on style.

Midnighties’ debut collection features lightly padded, bra-like support sewn directly into every top, breathable, sustainable bamboo fabric that keeps things cool (especially during heatwaves or hot flashes), and muffin-free waistbands that sit smooth — no digging, no bulk, no judgment.

Sleepwear That Lifts You Up—Literally

From hosting houseguests to vacationing with friends or just answering the door for a delivery, Midnighties is designed for women who are never truly alone when wearing pajamas. Think: flattering, breathable, mix-and-match comfort — with just the right amount of structure to feel put together, even in your PJs.

“My sisters and I were tired of pajamas that didn’t fit our bodies or lives,” says Founder Julie Coin, a fractional COO and favorite aunt to five. “We have a huge family and none of us live in the same city, so when we’re all together, everyone stays under one roof to maximize time with the kids. We designed Midnighties so you can wake up (in the pillow fort), walk downstairs, sip your coffee, and still feel confident — no hoodie, no crossed arms, no awkward cover-ups.”

Real Inspiration. Real Support.

The idea sparked during late-night babysitting and chaotic family sleepovers in sunny California. “It was 90 degrees and we were still throwing on bras or sweatshirts just to chase after the kids or walk into the kitchen,” Coin recalls. “That moment — the ‘why is this still a thing?’ moment — became Midnighties.”

And while the concept was born from hot flashes, family chaos, and sleep-deprived mornings, the design is anything but rushed. With built-in, non-shifting padded cups, no underwire, and wide, elastic-free flat front waistbands, Midnighties is thoughtful down to every seam.

Not Just a Pajama Company — A Mission

In addition to creating sleepwear women actually want to wear, Midnighties is committed to giving back. The brand will donate pajamas to NYC-based nonprofit Women In Need (WIN), helping unhoused women and children access the dignity and comfort they deserve.

“We believe every woman should feel supported — literally and figuratively,” says Coin. “Midnighties is more than pajamas. It’s comfort with a cause.”

Midnighties: Because Sleepwear Should Work as Hard as You Do

Midnighties is quickly gaining recognition as a leader in the sleepwear industry, offering a versatile product suitable for women of all ages and body types. Whether you’re a teenager dealing with early development, a woman in her 20s or 30s juggling roommates and vacation shares, or someone navigating the challenges of PMS through menopause, Midnighties has the perfect solution to help you relax, unwind, and enjoy life.

Midnighties pajamas are also perfect for travelers, providing a stylish and supportive option for those who spend their lives on the go. Whether you’re at a hotel, vacationing with friends, or trying to sleep on a long-haul flight — Midnighties has you covered (literally).

Now available in limited quantities at www.midnighties.com.

About Midnighties

Midnighties is a luxury sleepwear brand that offers innovative and comfortable pajamas designed with built-in, lightly padded bra-like support. Made from soft, sustainable and breathable bamboo fabric, the collection features muffin-free waistbands and mix-and-match sizing, providing a perfect fit for women of all body types. Midnighties is redefining what it means to get dressed for bed — or breakfast. Founded by Julie Coin, Midnighties is committed to both offering exceptional sleepwear and giving back to the community through donations to Women In Need. The brand was officially launched in April 2025.
Website : www.midnighties.com
Instagram:@midnightiesb sleepwear

Media Contact

Organization: Midnighties

Contact Person: Julie Coin

Website: http://www.midnighties.com

Email: Send Email

Country: United States

Release Id: 08052526417