Brainwells Announces New Leadership Initiative Emphasizing Collective Genius
Brainwells merges Scandinavian collaboration with Silicon Valley innovation to revolutionize modern leadership and unlock team potential.
Norway, 7th Oct 2025 – It started with a simple but powerful moment of realization: traditional leadership models were broken. Even Fossen, the CEO of Brainwells, had spent years witnessing the limitations of top-down leadership systems that failed to align with today’s fast-moving, collaborative business environment. The frustration with these outdated paradigms led him to embark on a journey, a journey that would reshape leadership in the 21st century. From a napkin sketch in Italy to an innovative leadership consultancy, Brainwells was born to lead a revolution in how we think about leadership.
At its core, Brainwells is about unlocking “the Collective Genius,” the untapped potential that arises when strategy, culture, and leadership are co-created by the many, not just the few. The company’s approach blends the collaborative, democratic leadership values of Scandinavia with the bold, innovative spirit of Silicon Valley. The result is a leadership philosophy that emphasizes collaboration, builds trust, and secures engagement, a philosophy that is rapidly gaining traction among forward-thinking organizations.
From Vision to Reality: The Birth of Brainwells
Brainwells was founded on the simple but profound belief that leadership should be inclusive, transparent, and grounded in trust. Fossen, alongside his co-founder Kristine Maudal, recognized that while most leadership models were designed with the top-down approach in mind, true leadership is about empowering people at all levels of an organization. Together, they set out to build a company that didn’t just provide leadership advice but one that would help organizations experience a new kind of leadership, a leadership that’s aligned with the changing needs of today’s workforce.
Their journey began with frustration. As leaders themselves, they had seen firsthand how traditional leadership frameworks often led to disengagement, misalignment, and missed opportunities. Instead, leadership, when done right, could be collaborative, engaging, and, most importantly, capable of unlocking the collective intelligence that exists within every team.
Breaking Down Barriers
The early days of Brainwells were a time of exploration. The company’s founders knew they were going against the grain, so were their clients. Many leaders are still clinging to hierarchical, top-down management styles, while the more forward-thinking ones wanted inclusion without truly understanding how to make it work in practice. For Brainwells, it wasn’t enough to simply talk about collaboration; it needed to be woven into the very fabric of how organizations functioned.
Thus, they created the Involving Leadership framework. This system goes beyond just talking about inclusion and engagement; it makes collaboration a structured and effective part of the decision-making process. By facilitating co-creation and alignment within teams, Brainwells helps organizations build strategies that are not only smarter but more dynamic and alive in the workplace.
Through this model, Brainwells discovered something remarkable: when teams are actively involved in shaping their direction, they not only feel more invested but also generate stronger, more focused results. The team-based approach encourages the kind of collaboration that sparks innovation, helping companies stay ahead of the curve in today’s competitive landscape.
Brainwells’ Breakthrough: ROI Reimagined
What sets Brainwells apart is their ability to redefine traditional business metrics like ROI (Return on Investment). For most companies, ROI is a financial metric, profit-driven and transactional. But for Brainwells, ROI stands for “Return on Involvement.” By focusing on involvement, they’ve created a framework that’s about people, the heart of any organization, while still being profitable.
The concept of ROI is central to Brainwells’ approach. Their system delivers not just fast implementation but also greater buy-in from employees, leading to lasting impact. The results speak for themselves: businesses that implement Brainwells’ strategies experience stronger team cohesion, higher engagement, and a deeper sense of trust among employees.
As Even Fossen, CEO of Brainwells, puts it, “Leaders don’t need all the answers. They need to know how to activate the genius in their teams.” This philosophy shifts the focus from simply being in charge to fostering an environment where leaders guide, nurture, and enable their teams to excel.
The Future of Leadership
Today, Brainwells stands as a testament to what happens when leadership is reimagined, not as a top-down directive, but as a collaborative process driven by shared goals. With a growing number of organizations trusting Brainwells to guide them, the company’s leadership principles are gaining traction in industries across the globe.
What makes Brainwells truly unique is their ability to blend two seemingly disparate worlds: the Scandinavian values of transparency, collaboration, and trust, with the bold innovation and speed that Silicon Valley is known for. This blend allows Brainwells to create a leadership model that is both human-centered and results-driven, exactly what today’s organizations need to succeed.
In an age where companies are grappling with the challenges of remote work, shifting demographics, and changing workplace dynamics, Brainwells offers a solution that is both timely and effective. Their work isn’t just about solving business problems; it does so while creating meaningful, human-driven impact. And that, in the end, is what truly sets them apart.
Ready to Transform Your Leadership?
Are you ready to explore a new approach to leadership? Brainwells offers a proven, collaborative system that empowers teams to unlock their collective potential and build strategies that are both impactful and sustainable.
If you’re ready to take your leadership to the next level and tap into the power of collaboration, explore what Brainwells has to offer. Learn more about their unique approach and how it can drive lasting, meaningful change in your organization by visiting Brainwells. You can also find them on LinkedIn and Instagram.
Start building leadership that’s not just about results, but about creating a thriving, engaged workforce that’s ready to achieve great things together.
About Brainwells
Brainwells is a leadership consultancy dedicated to redefining how modern organizations approach leadership. Founded by Even Fossen and Kristine Maudal, the company combines Scandinavian collaboration and transparency with Silicon Valley innovation to create leadership models that foster engagement, trust, and performance. Brainwells partners with organizations worldwide to unlock their “Collective Genius” and transform the way leaders inspire and empower their teams.
Website: https://brainwells.com
LinkedIn: LinkedIn
Instagram: Instagram
Company Details
Organization: Brainwells
Contact Person: Even Fossen
Website: https://brainwells.com/
Email: Send Email
Country: Norway
Release Id: 07102534976