Two Chefs Are Building a Food Media Empire on Their Own Terms
United States, 14th Nov 2025 – Two award-winning chefs are redefining the landscape of culinary entertainment by bypassing traditional Hollywood gatekeepers and creating their own path to success. Jonathan Scinto and Richard Robertson, known professionally as “2 Brotha’s from Anotha,” have transformed their dynamic partnership into JS Entertainment, a thriving media company that merges bold culinary innovation with unfiltered storytelling.
The Queens-born Scinto, who left his previous career at 39 to pursue his culinary passion, has become widely recognized for pioneering Itasian™ cuisine—a distinctive fusion of rustic Italian soul with Asian influences. His journey from home cook inspired by his late mother Alison to Food Network personality exemplifies the entrepreneurial spirit driving JS Entertainment’s rapid growth.
“We’re not waiting for Hollywood to give us permission—we’re building our own table, serving our own food, and inviting the world to join us,” Scinto said.
The company’s latest venture, At Home with Chef Jonathan, represents a new model for lifestyle programming. Available on Roku, the series invites viewers into Scinto’s world, blending home cooking demonstrations with guest appearances and showcasing his signature Itasian flavors in an approachable format. The show follows the success of Family Kitchen Revival, which originally aired on Prime Video before moving to The Roku Channel.
Robertson, known professionally as Chef Ricky, brings his own culinary expertise and cultural perspective to the partnership. Together, they’ve become fixtures on the competitive food circuit, including celebrated appearances at the World Food Championships.
“This is bigger than cooking. It’s about legacy, community, and showing what’s possible when you stay true to who you are,” Robertson said.
The duo’s approach extends beyond television production. Their entertainment company develops original series, branded content, live culinary experiences, and strategic partnerships with national food and lifestyle brands. This multi-faceted strategy positions them at the intersection of food, entertainment, and cultural influence.
Their independent production model has attracted attention from major media outlets including Forbes, HuffPost, Good Housekeeping, iHeart Radio, Eat This Not That, Newsday, and Dan’s Papers. By maintaining creative control and focusing on authentic storytelling, they’ve built a brand that resonates with audiences seeking genuine culinary content.
The success of JS Entertainment demonstrates how content creators can thrive outside traditional studio systems. Through strategic use of streaming platforms and direct audience engagement, Scinto and Robertson have created a blueprint for independent media companies in the culinary space.
Their journey from competitive cooking circuit to media entrepreneurship reflects broader changes in how culinary content reaches audiences. By combining their expertise in the kitchen with business acumen and authentic storytelling, they’ve positioned themselves as leading voices in modern food and lifestyle entertainment.
Company Details
Organization: Press Team
Contact Person: Gulf Coast Brands
Website: https://gulfcoastbrands.com
Email: Send Email
Country: United States
Release Id: 14112537028