The Great Trade Reboot Launched in New York AI-Powered Future of Global Trade Unveiled
International Trade Council and TreZix introduce landmark book and platform to global leaders, investors, and policymakers
United Kingdom, 23rd Aug 2025 – The International Trade Council (ITC) and TreZix Software Inc. co-launched The Great Trade Reboot on August 19, 2025, at Jay Suites, New York City. The exclusive event gathered venture capitalists, senior government officials, chambers of commerce, industry association leaders, and Fortune 500 executives to examine how artificial intelligence is transforming global trade, compliance, and resilience.
The book, The Great Trade Reboot, explores how agentic AI—autonomous, decision-capable systems—are reshaping the world of international commerce. Covering the unraveling of globalism, financial crises, Brexit, U.S. tariff wars, COVID-19, and the rise of multipolar trade blocs, it provides a roadmap for moving from fragile just-in-time supply chains to resilient, AI-orchestrated trade networks. The authors, Sunil Kharbanda and Haresh Calcuttawala, draw on decades of industry and technology leadership to illustrate how businesses and governments can embrace intelligent systems to anticipate shocks, automate compliance, and build adaptive supply chains.
The evening also unveiled the upgraded TreZix trade management platform, now integrated with ADAMftd intelligence tools for HS Code classification, tariff compliance and sanctions verification.
“With The Great Trade Reboot, we are not just rethinking trade—we are democratizing access to compliance tools that make global markets more transparent and accessible,” said Sunil Kharbanda, Co-Founder & COO of TreZix.
“Technology—especially autonomous AI—is now a necessity for managing risk and unlocking growth in complex international markets,” added Anthony Rapa, ITC Board Member and Partner at Blank Rome LLP.
Access the Book
- Free download: www.tradecouncil.org/great-trade-reboot-2025
- Order on Amazon: The Great Trade Reboot (Amazon)
About the Organizations
International Trade Council (ITC)
(www.tradecouncil.org)
The ITC is a global, non-lobbying chamber of commerce uniting exporters, importers, chambers, trade agencies, and investors across 170+ countries. It champions transparency, resilience, and inclusive growth through research, education, and international collaboration.
International Centre for Trade Transparency & Monitoring (ICTTM)
A subsidiary of the ITC, ICTTM operates ADAMftd, the world’s most advanced trade data and compliance intelligence platform. ADAMftd provides instant access to tariffs, sanctions lists, HS Code data, trade flows, and due diligence tools—helping companies make faster, safer, and more informed decisions.
TreZix Software Inc.
(www.trezix.io)
TreZix delivers AI-driven trade compliance and supply chain solutions that integrate seamlessly into global operations. Its intelligent platform embeds real-time regulatory monitoring, sanctions tracking, and compliance workflows, enabling organizations to minimize risk and accelerate cross-border growth.
Press Contacts
Sunil Kharbanda
Co-Founder & COO, TreZix
sunil@trezix.io
+1 (512) 748-1261
Ron P. Nolasco
Global Outreach Manager, International Trade Council
ron.nolasco@tradecouncil.org
+1 (914) 296-0939
Media Contact
Organization: International Centre for Trade Transparency
Contact Person: Daisy Mae Torres
Website: http://www.icttm.org/
Email: Send Email
Country: United Kingdom
Release Id: 23082532780