SellSoftware Announces New SaaS Sales System to Transform B2B Growth
SellSoftware introduces a new approach to transforming SaaS growth for B2B companies with a streamlined, predictable sales system designed for founders.
United States, 22nd Dec 2025 – SellSoftware, a revenue systems company founded by Dej Sonubi, has introduced a groundbreaking approach to scaling B2B SaaS businesses. The company’s flagship offering, the SaaS Sales System Intensive, focuses on solving the unique challenges faced by founders experiencing growth plateaus at $50k–$200k MRR. This 16-week, Done-With-You program is designed to bring predictability and structure to the sales process, eliminating founder dependency and creating a consistent pipeline.
A Founder’s Journey from Hustle to Systems
Dej Sonubi didn’t start his career in SaaS. Raised in Hornchurch, outside London, Dej first made a name for himself in events management, learning the value of community-building and relationship-driven growth. But it wasn’t until an opportunity came to help scale a SaaS business that Dej’s systems-first mentality truly took shape.
The company he joined was facing the same problem many early-stage SaaS businesses struggle with: inconsistent sales performance. At first, the founder was playing hero, jumping in to close deals and salvage the month. It was clear that this wasn’t sustainable. But Dej realized something fundamental, scaling revenue wasn’t about working harder; it was about installing the right systems that take sales out of the founder’s hands and run on their own.
This realization led to the creation of SellSoftware, a company dedicated to helping SaaS founders implement these sales systems. The goal is to get companies out of the feast-or-famine cycle and into predictable, repeatable growth.
Why $50k–$200k MRR Is a Critical Breaking Point
As Dej has worked with SaaS companies at various stages, he’s noticed a recurring pattern. Founders often hit a wall when they’re at $50k to $200k MRR. At this stage, sales aren’t chaotic, but they’re also far from predictable. The pipeline swings wildly, reps aren’t consistent, and the founder is still saving deals. It’s a critical point because growth becomes unsustainable without proper systems.
“Most SaaS companies don’t have a sales problem,” Dej explains. “They have a system problem. And without the right systems, growth will always stall at this stage.”
The SellSoftware Solution: Systems That Scale
SellSoftware is built around solving this exact problem: getting SaaS founders out of the weeds of daily sales firefighting and into predictable revenue growth. Through their flagship SaaS Sales System Intensive, SellSoftware helps businesses install the foundational systems they need to scale beyond that frustrating plateau.
The 16-week program focuses on everything a growing SaaS company needs but often neglects: pipeline math, Ideal Customer Profile (ICP) targeting, outbound messaging, CRM stages, reporting, and hiring scorecards. These elements combine to create a sales system that not only works but runs without the founder’s constant intervention.
“We don’t want to teach you more tactics,” Dej says. “We want to install a machine that works on its own.”
The Difference Between SellSoftware and Traditional Sales Consultants
Traditional sales consultants may hand over a strategy, a guide, or a template, but they typically leave the implementation up to the business owner. This is where SellSoftware stands apart. Instead of offering just advice, SellSoftware partners with the founder to build, implement, and refine the sales system over 16 weeks.
“We’re not handing you a playbook and walking away,” Dej explains. “We’re working with you every step of the way, helping you build a sales machine that your team can actually run.”
The focus isn’t on adding more tactics, it’s about installing a sustainable sales system that drives repeatable, predictable revenue. With SellSoftware, companies leave with something tangible: a sales system they can scale without depending on the founder.
Outbound Sales: Targeted and Measurable
Another key differentiator for SellSoftware is its approach to outbound sales. While many companies rely on broad, unfocused outreach to build their pipeline, SellSoftware’s method is grounded in precision. Through SellSoftware’s systems-first approach, outbound sales efforts are measured, targeted, and aligned with the company’s ICP.
“Random outbound is dead,” Dej says. “It’s targeted outbound with standards that wins every time.”
SellSoftware doesn’t just give you a list of leads to call; they help you define the best prospects, craft messaging that resonates, and build an outreach cadence that delivers results. This method helps companies build a high-quality pipeline, not just a long one.
Making Forecasting Boring Again
Most SaaS companies experience the anxiety of never knowing if they’ll hit their numbers. Forecasting feels like a guessing game, and the reliance on the founder to close deals causes the numbers to fluctuate wildly. SellSoftware’s goal is to make forecasting “boring”, because boring means predictable.
“We start with revenue math and build everything around it,” Dej explains. “The beauty of a predictable sales system is that you can forecast with confidence.”
By establishing a clear revenue model and implementing the right controls, SellSoftware enables businesses to have consistent growth without the need for last-minute heroics from the founder.
The Personal Touch: Built by an Operator Who Knows
Despite its structured approach, SellSoftware’s method isn’t just about systems; it’s about collaboration. Dej’s journey has taught him that the best results come when businesses work side by side with an experienced operator who understands what it’s like to scale a company under pressure.
“It’s not just theory,” Dej says. “I built SellSoftware out of the lessons I learned scaling a SaaS to $5M+ ARR. I’ve seen firsthand what works and what breaks, and I’ve designed SellSoftware to avoid the mistakes that hold companies back.”
Ready to Break Through the $200k MRR Barrier?
The journey from $50k to $200k MRR is a critical stage for any SaaS company, and it’s where many businesses stall. But with SellSoftware, SaaS founders can implement a system that not only removes founder dependency but also makes scaling predictable.
If your SaaS business is stuck at this stage, it’s time to implement the systems that will move you forward. Visit SellSoftware today to learn how Dej Sonubi’s proven methods can help you break through the barriers holding you back and achieve consistent, repeatable growth.
About SellSoftware
SellSoftware is a revenue systems company designed for B2B SaaS founders who have achieved product-market fit but are struggling with the complexities of scaling their businesses. Founded by Dej Sonubi, the company’s flagship offering, the SaaS Sales System Intensive, helps businesses create a predictable, repeatable sales process that frees founders from the day-to-day operations of sales management. By focusing on systematizing sales processes, SellSoftware helps clients scale with confidence and consistency.
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Company Details
Organization: SellSoftware
Contact Person: Dej Sonubi
Website: https://sellsoftware.com/
Email: Send Email
Country: United States
Release Id: 22122539406