PAKISTAN’S PURE REVOLUTION GOES GLOBAL: Le Pur Organics, The Nation’s First Certified Organic Skincare Brand, Announces International Expansion on 8th Anniversary
Pakistan, 29th Nov 2025 – Le Pur Organics, the pioneering beauty company that introduced Pakistan’s first line of certified organic, harsh-chemical-free skincare products in 2017, today announced its forthcoming expansion into international markets. The monumental announcement coincides with the company’s 8th anniversary, marking a significant victory for the “Green Beauty” movement championed by founder and CEO, Rukhsana Ibad.
The milestone not only celebrates the brand’s sustained success in offering pure alternatives—from face creams and scrubs to high-potency serums—but also formalizes the founder’s long-standing mission to challenge and correct the widespread use of low-cost, chemical-laden products, particularly those fueling the culturally ingrained obsession with whiter skin.
Pioneering Purity: A Moral Stand Against Chemical Harm
Le Pur Organics was launched to fill a critical void in the market, providing women with truly nourishing, certified organic options free from the synthetic components and harsh preservatives common in mass-market brands. The company’s journey began with a fierce resolve to redefine local beauty standards.
Speaking to her inner circle at the anniversary celebration in Lahore, Rukhsana Ibad passionately reiterated the core purpose that drove the brand’s creation and its continued success: a commitment to consumer health and authenticity.
“Our eight-year journey proves one undeniable truth: women across Pakistan are ready to reject the cycle of low-cost, harsh chemical products that promise impossible ‘fairness’ but only deliver damage,” said Rukhsana Ibad. “Le Pur Organics was founded to champion integrity and genuine nourishment. We refuse to let the outdated obsession with whiter skin hurt our loyal customers any longer.”
This uncompromising stance, which frames the brand as an advocate for skin health over superficial cultural ideals, has resonated deeply, establishing Le Pur Organics as a trusted authority in the region’s rapidly evolving clean beauty sector.
The Next Chapter: Taking Pakistan’s Purity to the World
The planned international expansion is the logical culmination of nine years of proven product efficacy and uncompromising quality standards. Le Pur Organics sources premium, authentic organic ingredients globally, ensuring that every product—crafted in small, focused batches—maintains maximum potency.
The move abroad signifies not just business growth, but the global validation of an ethical, uncompromising approach to beauty.
“Celebrating this milestone with our loyal community reaffirms our fierce resolve,” Ibad added. “After nine years of a proven track record, it is a truly exhilarating moment for our team to announce our forthcoming international operations. The world is craving authentic, certified purity, and we are ready to take Pakistan’s Green Beauty standard global.”
The international rollout is expected to begin soon, positioning Le Pur Organics to compete in the rapidly expanding global organic skincare market, which analysts project will continue its substantial growth throughout the decade.
A Commitment to Empowerment and Inclusion
Beyond the significant step of standing against the oriental mindset perpetuated by harmful chemical brands, Le Pur Organics— as a woman-led and predominantly women-operated enterprise— is fundamentally committed to bolstering women’s economic participation and empowerment across South East Asia. The brand’s operational philosophy is not just about clean beauty; it actively promotes a collaborative framework with other women-owned and women-operated businesses, strengthening the regional entrepreneurial ecosystem.
Rukhsana Ibad confirms that she will strategically continue to seek robust women’s participation in all future organizational initiatives to not only strengthen her company’s innovative core but also to provide tangible support in helping other women achieve financial independence and professional parity.
About Le Pur Organics
Founded in Lahore in 2017, Le Pur Organics is Pakistan’s first Certified Organic Skincare company dedicated to formulating high-performance beauty products entirely without harsh chemicals. Driven by the mission of founder Rukhsana Ibad, a certified Master Organic Skincare Formulator (Formula Botanica, UK), the brand upholds a philosophy of “Food for Your Skin,” offering a full line of organic face creams, scrubs, and serums. Le Pur Organics is committed to transparency, ethical sourcing, and redefining beauty standards by prioritizing health and genuine radiance.
Company Details
Organization: Le Pur Organics
Contact Person: Rukhsana Ibad
Website: https://lepurorganics.com/
Email: Send Email
Contact Number: +923083450000
Address: 39 CCA, 4th Floor, Phase 6, DHA Lahore, Pakistan
Country: Pakistan
Release Id: 29112538134