Not Coffee Launches as Australia’s Fast-Growing Caffeine-Free Coffee Alternative

Not Coffee is a caffeine-free, herbal alternative to traditional coffee, created from a health journey. It offers coffee lovers the same comforting ritual without the negative effects of caffeine.

Australia, 31st Dec 2025 – In 2020, Sila Gatti’s life took an unexpected turn when she was diagnosed with Graves’ Disease, a condition affecting the thyroid and causing hyperthyroidism. Prior to the diagnosis, Sila had relied on her morning coffee to start her day. But as part of her treatment, she had to eliminate caffeine completely.

The shift away from caffeine wasn’t just about eliminating a stimulant; for Sila, it meant giving up a beloved daily ritual, the comforting warmth, aroma, and sensory experience of coffee. Although there were alternatives available, many of them contained added sugars, artificial ingredients, or didn’t quite match the satisfying experience she was looking for.

This gap in the market led to the creation of Not Coffee.

Crafting a Caffeine-Free Alternative That Feels Like Coffee

Determined to create a satisfying alternative, Sila researched and experimented with natural ingredients to create a caffeine-free beverage that could replicate the depth and comfort of traditional coffee. After extensive trials, she developed a blend made from organic carob, chicory root, and other carefully selected herbs.

The result is Not Coffee, a rich and flavorful alternative that mirrors the experience of drinking coffee, without the bitterness, acidity, or caffeine crash. This drink offers not just a replacement, but a new way for coffee lovers to enjoy their daily ritual in a healthier, more mindful way.

More Than Just an Alternative: A New Ritual for Coffee Lovers

Unlike herbal teas or other coffee substitutes, Not Coffee is designed to be brewed just like traditional coffee. Whether using an espresso machine, French press, or other methods, the brewing process of Not Coffee mimics the familiar routine of making coffee, maintaining the comforting warmth and aroma without caffeine or its side effects. Not Coffee also has an instant version, which brews just like instant coffee, all you need is boiled water and a dash of milk.

Not Coffee is ideal not only for those who need to avoid caffeine for medical reasons but also for anyone looking to reduce caffeine intake or who prefers a mindful, health-conscious lifestyle. Whether you’re pregnant, an athlete, or simply looking to make healthier choices, Not Coffee fits into your routine.

Rapid Growth and Recognition in the Wellness Space

Since its launch in 2021, Not Coffee has experienced significant growth across Australia, now available in over 200 retail locations, including health-conscious stores like Go Vita. In 2025, Not Coffee was named a finalist in the Go Vita Fresh Finds Awards, a recognition of its growing presence in the wellness and natural products sector. Not Coffee has also won the Naturally Good Pitch Fest Award in 2025 as well as the LUX Life Award for Best Coffee Alternative.

For Sila, the personal stories from customers are what matter most. “What keeps me going are the stories of people who tell me that Not Coffee has become a part of their new morning rituals,” she says. “Coffee is about so much more than just a drink, it’s about creating a peaceful, comforting moment in the morning. I’m proud that Not Coffee is able to preserve that experience.”

Not Coffee’s Loyal Following: Customers Share Their Stories

Many loyal customers have shared how Not Coffee has become a staple in their mornings. One customer reflects, “Not Coffee has been the perfect addition to my mornings. I still get the comfort of a warm cup, but without worrying about caffeine.”

The rising popularity of Not Coffee highlights a larger cultural shift towards mindful, health-conscious living. Sila’s mission isn’t just to create a coffee alternative, but to offer a product that allows people to maintain their cherished routines while making healthier choices.

Not Coffee and the Shift Toward Wellness

The success of Not Coffee represents a larger movement within the wellness industry, where consumers are becoming more discerning about their choices, seeking natural, mindful alternatives that align with their health goals. As more people prioritize their health and well-being, products like Not Coffee offer both sensory enjoyment and a healthier option.

About Not Coffee

Not Coffee was founded by Sila Gatti, who, after her own health journey, sought a natural, caffeine-free alternative to traditional coffee. Combining her passion for wellness and a desire to help others maintain their rituals, she created Not Coffee, a herbal blend that mirrors the comfort of coffee without the caffeine. Since its launch, Not Coffee has become a popular choice for health-conscious individuals across Australia, helping them maintain a satisfying and comforting morning routine.
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Company Details

Organization: Not Coffee

Contact Person: Sila Gatti

Website: https://www.notcoffee.com.au/

Email: Send Email

Country: Australia

Release Id: 31122539736