GTM Advisor Laney Lui Helps B2B Founders Build Investor-Ready Sales Infrastructure
Laney Lui, founder of Zenful Sales, helps B2B tech founders build investor-ready go-to-market (GTM) systems that hold up to investor due diligence.
Canada, 28th Jan 2026 – Investors used to fund potential. Now they fund proof. For B2B tech founders preparing to raise pre-seed through Series A, that means showing up with more than a great product and early traction; it means demonstrating a repeatable sales process that can scale without the founder closing every deal.
This is the gap Laney Lui closes.
As founder of Zenful Sales, Laney partners with founder-led B2B tech companies from their first customers through $2M in revenue, building the go-to-market foundation investors examine in due diligence, clear positioning, disciplined sales processes, credible pipeline metrics, and a founder who can confidently explain why their sales motion works.
Why GTM Readiness Has Become Non-Negotiable
Investors from pre-seed to Series A are paying closer attention to GTM readiness than ever before. They want to see founders who understand their customer, know what’s working, and can explain how they’d scale it. A documented sales process, clear positioning, and pipeline metrics aren’t optional anymore. They’re what separate fundable companies from those that stall.The red flag isn’t that a founder is still doing the selling. The red flag is a founder who can’t explain why it’s working, or who has no plan for how the company grows beyond them.
How Laney Lui Helps Founders Prepare for Investment
Laney combines enterprise sales credibility with startup scaling experience. A multiple President’s Club winner, she built her foundation at Salesforce and CoStar Group, where she received the Lone Ranger Award for generating over 50% of all Canadian sales. At Oyster, she spent three years inside a company scaling from Series A through Series D, seeing firsthand how investors scrutinize GTM maturity at each stage. Earlier roles leading revenue operations at tech startups gave her hands-on experience building the systems that support repeatable revenue.
She also holds advanced coaching certifications (CPCC, PCC, EQ-i 2.0), which matters because the biggest blocker to GTM progress often isn’t tactical. It’s the founder’s identity being tied to closing every deal. Laney helps founders work through that shift by co-creating sales systems that fit how they actually work, so the process feels authentic and actually gets used.
It starts with a Revenue Blueprint Audit: This is a diagnostic that maps a founder’s current sales process against what investors expect at their stage. It examines positioning, pipeline health, conversion metrics, CRM infrastructure, and the founder’s role in sales. Founders learn where the gaps are, what could raise red flags, and what to fix first.
Hands-On Implementation: Unlike traditional consulting that delivers reports and walks away, Laney rolls up her sleeves to build Revenue Systems with founders. This collaborative approach transforms how founders show up in sales conversations, from awkward pitches to confident discovery, from random follow-ups to systematic nurturing, from hoping deals close to predicting which ones will. Founders don’t just get advice; they get working systems that immediately improve their close rates and reduce sales anxiety.
Fractional Sales Leadership: For companies that need senior sales leadership but aren’t ready for a full-time hire, Laney steps in to own GTM strategy, build RevOps infrastructure, and coach the founder out of day-to-day selling.
“Laney is excellent at cutting through the noise, identifying our blindspots, and providing clear action items,” says Paula Thomas, CEO of Weiter Manufacturing. “Before I found her, I knew something was wrong with my sales, but I didn’t know how to fix it. Now I have a clear, actionable roadmap.”
Who This Is For
Zenful Sales works with B2B tech founders who’ve landed their first customers but know their current sales approach won’t hold up to investor scrutiny, or won’t scale beyond them. If you’re preparing for a raise and wondering whether your GTM will pass due diligence, a Revenue Blueprint Audit can give you clarity before you walk into the room.
About Laney Lui and Zenful Sales
Laney Lui is a GTM advisor who has sold to companies like Google, Marriott, and IKEA, and built sales infrastructure at startups from seed to Series D. She is the founder of Zenful Sales and is based in the Greater Toronto Area and is actively involved in the local startup ecosystem. She is dedicated to helping B2B tech founders scale sustainably and authentically.
For more information about Zenful Sales and to schedule an initial Complimentary Sales Consultation, please visit Zenful Sales.
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Company Details
Organization: Zenful Sales
Contact Person: Laney Lui
Website: https://zenfulsales.com/
Email: Send Email
Country: Canada
Release Id: 28012640697