FlexRule Levels the Playing Field for Second-Tier Banks with Enterprise-Grade Decisioning Platform
FlexRule is closing the technology gap for financial institutions across Australia. The Melbourne-based decisioning company announced new capabilities, delivered on their Open Decision Intelligence Platform, that empower regional, mid-sized, and challenger banks to deliver hyper-personalised, real-time customer experiences without the cost, complexity, or scale traditionally required to compete in the industry.
FlexRule’s Open Decision Intelligence Platform provides a pathway to advanced, real-time engagement capabilities that were previously out of reach for many institutions.
“What we’re seeing is a shift in expectations. Customers don’t differentiate between banks based on size. They expect relevance, personalisation, and immediacy, whether they’re banking with a global institution or a local credit union,” said Arash Aghlara, CEO of FlexRule. “FlexRule is making those capabilities accessible to everyone.”
By combining decision intelligence and decision management into a unified platform, FlexRule enables banks to replicate complex use cases, like Next Best Action (NBA) recommendations, customer journey orchestration, and real-time engagement, without requiring an in-house army of data scientists or a custom-built AI infrastructure.
FlexRule supports scalable deployment across all customer touchpoints, including contact centres, mobile apps, CRM systems, and digital banking platforms. The system integrates with existing tools and channels, allowing banks to generate tailored, real-time decisions based on internal data and contextual triggers without overhauling their tech stack.
FlexRule clients can start with a small number of data points and customer journeys and then scale up as maturity increases. Early use cases among FlexRule’s banking clients include term deposit retention, home loan milestone outreach, churn prevention campaigns, and benefits discovery journeys, all designed to enhance customer outcomes while improving operational efficiency.
The value lies not only in intelligence, but also in accessibility. Built with explainable AI, full audit trails, and governance-ready features, FlexRule puts control in the hands of business teams, enabling compliance and agility without compromising IT integrity.
“Innovation in financial services shouldn’t be limited to those with the biggest budgets,” Aghlara added. “We’ve created a platform that lets banks deliver the same ‘feels like they know me’ experience at scale, securely, and with full transparency.”
As customer expectations continue to rise, and as AI reshapes how value is delivered across financial services, FlexRule offers a powerful, real-world solution for institutions seeking to remain relevant, responsive, and resilient.
Smarter, faster, more human banking isn’t reserved for the elite anymore. It’s available to everyone right now.
About FlexRule ®
FlexRule® is the leading decisioning company that combines Decision Intelligence and Decision Management in an Open, Composable, and Simple Decision Intelligence Platform. It enables organisations to make optimised, customer-centric and situation-aware business decisions in changing environments using the Decision-Centric Approach®.
Media Contact
Organization: FlexRule
Contact Person: Goli Tajadod
Website: https://www.flexrule.com/
Email: Send Email
City: Melbourne
Country: Australia
Release Id: 29082532550