Fact and Myth Expands Team to Launch Consumer Affairs Division, Providing Reviews and Marketplace Protection
Fact and Myth, a digital media organization known for fact-checking, is expanding its editorial staff and launching a new consumer affairs division. This strategic pivot will focus on investigating misleading product claims and common consumer complaints to help shoppers make informed decisions.
Philadelphia, PA, United States, 25th Nov 2025 – Fact and Myth, the digital media organization known for its rigorous fact-checking across political news, entertainment, and cultural topics, today announced a major expansion of its editorial staff and a strategic pivot toward consumer protection. The company is actively hiring additional writers and editors to support its new consumer affairs division, which will focus on investigating misleading product claims, researching common consumer complaints, and helping shoppers make informed decisions in an increasingly complex retail environment.
Founded on principles of integrity and accountability, Fact and Myth has built its reputation over the years by scrutinizing political statements, media claims, and public narratives to ensure accurate information reaches the public. The organization later expanded into entertainment coverage, bringing the same dedication to truth and transparency to celebrity news and cultural phenomena. Now, recognizing the urgent need for reliable consumer information in a marketplace where deceptive practices and unsubstantiated claims are widespread, Fact and Myth is channeling its fact-checking expertise toward protecting everyday consumers from financial harm and misinformation.
“Our mission has always been to unveil the truth, regardless of the subject matter,” said Antonius Costa, CEO of Fact and Myth. “We’ve fact-checked politicians, investigated entertainment industry claims, and explored countless topics where misinformation thrives. But we’ve come to realize that consumers face some of the most damaging misinformation when they’re simply trying to make smart purchasing decisions or protect themselves from deceptive practices. This new focus allows us to apply our research methodology where it can have the most direct impact on people’s financial well-being and safety.”
The consumer affairs division will operate on multiple fronts to provide comprehensive protection for shoppers. First, Fact and Myth will conduct in-depth reviews of trending products, examining marketing claims against available evidence, expert analysis, and actual consumer experiences. Rather than simply aggregating existing reviews or accepting manufacturer statements at face value, the editorial team will investigate the substance behind product promises, identify warning signs in advertising language, and provide essential context about industry practices that may affect consumer decisions.
Second, the organization will research and document patterns in common consumer complaints across various industries. By analyzing complaint trends, investigating recurring issues, and identifying emerging deceptive tactics, Fact and Myth aims to serve as an early warning system for consumers. This research will help shoppers recognize red flags before they become victims and understand the broader context of problems they may be experiencing with products or services.
The expansion comes at a critical time when consumer protection advocates have raised alarms about increasingly sophisticated online deception and the challenge consumers face in distinguishing legitimate products from questionable offerings. With social media advertising, influencer marketing, and algorithmic product recommendations creating new pathways for misinformation to reach consumers, independent analysis from a trusted source has become essential for marketplace safety.
Fact and Myth’s transition to consumer affairs builds directly on the organization’s core strengths in research, clear communication, and myth-busting. The platform’s editorial standards require multiple sources, transparent methodology, and regular updates as new information becomes available. These same rigorous principles will now be applied to consumer-facing content, helping shoppers cut through marketing hype, avoid financial harm, and protect themselves from deceptive business practices.
With a commitment to transparency and accountability, Fact and Myth will ensure that readers can differentiate between legitimate products and questionable offerings, between honest marketing and misleading claims. This initiative addresses a growing need in the consumer marketplace, where the quality of available information often falls far short of what shoppers need to protect themselves.
The company is currently seeking experienced writers and editors who share its commitment to accuracy and consumer advocacy. Interested candidates can find career opportunities and additional information at https://www.factandmyth.com.
As Fact and Myth embarks on this new chapter, the organization remains committed to upholding its standards of excellence. Readers can expect regular updates, thoroughly fact-checked articles, and comprehensive consumer protection resources that provide both insight and clarity in an often-confusing marketplace.
For more information about Fact and Myth’s consumer protection initiatives, please visit https://www.factandmyth.com or contact them directly.
About Fact and Myth
Fact and Myth is a dedicated fact-checking organization originally focused on political and controversial topics. Committed to providing accurate information, the organization has expanded its services to include consumer affairs, ensuring that the public has access to trustworthy and verified content about marketplace safety, product reviews, and consumer protection.
Company Details
Organization: Fact And Myth
Contact Person: Myrna Smith
Website: https://factandmyth.com
Email: Send Email
Contact Number: +14846042786
Address: 2897 Grays Ferry Ave Suite 32B Philadelphia, PA 19146, United States
City: Philadelphia
State: PA
Country: United States
Release Id: 25112537490