Exter Media Announces New Approach Combining AI Omnichannel Strategy and Human Insight to Drive Intentional Marketing Growth

Exter Media merges AI forecasting, omnichannel strategy, and human insight to offer intentional marketing growth for service-driven businesses.

United Kingdom, 25th Jun 2025 – Exter Media was created to meet a recurring need: mid-market brands seeking more intentional support than traditional one-size-fits-all campaigns could offer.

“Too often, clients came to us after trying tactics that didn’t match their stage of growth,” explains Benjamin Gershman, the company’s CMO. “Our work starts with listening and building strategy from the ground up.”

This approach allows the agency to tailor communications and planning timelines that reflect each brand’s capacity and customer base—while integrating predictive analytics and audience segmentation that ensure those messages are landing with the right people, at the right time.

Focused Support for Growing Businesses

Exter Media’s methodology centers around structured campaign planning and intelligent content delivery. Their Human+ system maps the customer journey across multiple touchpoints—like paid media, SMS, organic content, and email—using automation where it matters most and human creativity where it counts.

By coordinating these channels through a single strategy, they deliver the omnichannel consistency many brands struggle to achieve internally. Their process includes brand voice audits, AI-informed offer refinement, timeline development, and message sequencing — forming a scalable system that supports both rapid and long-term growth.

Human Insight as a Strategic Tool

What differentiates Exter Media is its ability to integrate AI tools without losing the nuance of brand voice and customer psychology. While much of the marketing industry leans into performance metrics and automation at scale, Exter Media pairs those tools with hands-on creative input and contextual reviews.

“We don’t just look at performance—we consider positioning, relevance, and message clarity,” says Gershman.

The agency’s proprietary attribution models don’t just report conversions — they identify patterns in high-value behaviors and use those insights to refine targeting and creative, giving clients both visibility and direction.

Collaborating Toward Measurable Results

Rather than positioning themselves as external operators, Exter Media works closely with internal client teams to co-develop strategies. Their systems include AI call analysis, lead scoring, and predictive content mapping — all paired with collaborative processes like brand workshops, creative briefings, and ongoing optimization reviews.

By combining deep strategy with flexible infrastructure, they help clients avoid wasted ad spend and instead build campaigns that adapt and evolve with the market.

Preparing for What’s Next

Looking ahead, Exter Media is expanding into additional verticals and investing in partnerships that support sustainable content and funnel innovation. Their roadmap includes sector-specific solutions for wellness, education, and software brands, along with new planning models that give clients more structured access to creative, media, and data insights.

They’re also developing their own AI toolkit to help clients forecast outcomes, map messaging flows, and segment audiences based on behavior, intent, and purchase readiness — not just demographics.

Centering People in Performance Strategy

In a marketing world increasingly shaped by automation, Exter Media’s approach remains grounded in strategy, accountability, and service. Their success reflects a growing demand among mid-sized businesses for partners that combine intelligence with humanity — agencies that deliver both clarity and results.

By building systems that are engineered for performance and designed for people, Exter Media is not just helping brands grow — they’re helping them grow on purpose.

Visit Exter Media or connect via their LinkedIn or Instagram to discover how your brand can benefit from this pioneering model and accelerate to revenue clarity, fast.

About Exter Media:

Exter Media is a UK-based marketing agency that redefines traditional agency models by focusing on personalized campaign strategies for mid-market brands. By combining real-time data systems, AI forecasting, and human insight, Exter Media specializes in creating omnichannel marketing strategies that prioritize connection and long-term growth. Follow Exter Media for updates on LinkedIn or Instagram.
Website: https://extermedia.com/ 

Media Contact

Organization: Exter Media

Contact Person: Benjamin Gershman

Website: https://extermedia.com/

Email: Send Email

Country: United Kingdom

Release Id: 25062529777