Chester & Co Celebrates the Joy of Bunny Life
Chester & Co., a lifestyle brand celebrating the bond between bunnies and their humans, was recently awarded “Best Products for Rabbit Owners in the U.S. of 2025.”
Chester & Co.: The Bunny That Inspired a Brand
It’s not every day that a pet changes the course of someone’s life, but for Shannon Koehler, founder of Chester & Co., one unexpected Mini Lop did just that. What began as a simple favor for her niece—looking into adopting a rabbit—quickly turned into a heartwarming journey that led to the creation of a beloved lifestyle brand, now cherished by bunny lovers everywhere.
The initial rabbit that sparked her niece’s interest had been found locally, but by the time Shannon’s family arrived to adopt it, someone else had already taken the bunny home. Within a couple of weeks, they crossed paths with Chester—a curious, floppy-eared Mini Lop whose big feet and bigger personality would soon become the foundation of a growing movement. Chester’s presence left a lasting imprint not just on their home, but on Shannon’s heart. That influence would grow into Chester & Co., a brand that now celebrates the meaningful bond between humans and their house rabbits.
Today, Chester & Co. is more than a clothing label or home goods shop—it’s a welcoming hub for rabbit enthusiasts. A community where “bun moms,” first-time adopters, and lifelong rabbit lovers can find products, stories, and resources that reflect the joys (and challenges) of bunny life. Whether you’re in it for the hay-flecked sweatshirts or the heartwarming connection, Chester & Co. offers something for everyone who’s ever been blessed to love a bunny.
A Brand Built on Love—and a Market Gap
Chester & Co. wasn’t born overnight. It came from the realization that, while there was an endless supply of pet-related merchandise for dog and cat lovers, the bunny community was being left behind. “I realized the house rabbit community was often overlooked and underserved,” Shannon recalls. “We created what we wished existed—fun, quality products that reflect the charm of house rabbits.”
And that’s exactly what Chester & Co. has done. From cozy apparel for those who proudly wear their “bun mom” status to cute home goods that capture the essence of bunny life, Chester & Co. has filled a void. Their designs range from playful phrases like “Only Talking to My Bunny Today” to heartfelt tributes, including breed-specific “Bunny Club” graphics. Every item has a clear mission: to celebrate the joys, quirks, and unconditional love that house rabbits bring into people’s lives.
But Chester & Co. is more than just cute merchandise. It’s a movement—a way to normalize house rabbits as beloved indoor pets and raise awareness about responsible rabbit ownership. Shannon and her team are passionate about educating bunny parents, providing free resources like care guides and checklists, and promoting kindness within the community.
Chester & Co. Awarded “Best Products for Rabbit Owners in the U.S. of 2025”
Chester & Co. recently earned the prestigious “Best Products for Rabbit Owners in the U.S. of 2025” award, recognizing its impact on the rabbit-loving community. This award highlights the brand’s unique ability to combine style with purpose, delivering high-quality products that cater to the needs of rabbit owners while promoting responsible care.
“It’s incredibly rewarding to see the way people bond over their love of rabbits,” Shannon shares. “We’re thrilled to be recognized for our dedication to educating and supporting rabbit lovers.”
Filling a Void for Rabbit Owners
There’s an undeniable camaraderie among rabbit owners. If you’ve ever rearranged your living room to accommodate a bunny tunnel or woken up to the sound of zoomies at 3 a.m., you know that bunny life is unique. Yet, as Shannon points out, rabbit owners often find themselves without a community of like-minded individuals. “Our brand is a response to that,” she says. “We’re creating a space where bunny parents can laugh, share, and support each other.”
The Chester & Co. blog, social media pages, and email newsletters serve as a hub for this community. Followers share stories, tips, and pictures of their own rabbits—everything from mischievous behavior to heartwarming moments. It’s a place where new bunny adopters can find support, and seasoned bunny parents can relate to the never-ending hay dust and chewed baseboards. It’s all part of the daily routine that makes life with bunnies so wonderfully unpredictable.
Commitment to Education and Impact
What truly sets Chester & Co. apart is its mission to educate and advocate for the proper care of rabbits. As Shannon explains, many myths about rabbits persist, such as the idea that they’re low-maintenance. In reality, rabbits require significant care and attention.
Through their blog, guides, and downloadable resources, Chester & Co. offers valuable information that helps new and seasoned bunny parents navigate the complexities of rabbit ownership. The brand works to debunk common myths, like the misconception that rabbits can live outdoors or don’t need regular veterinary care. This commitment to education is embedded in every part of the brand, from products to customer interactions.
Kindness, Empathy, and Connection
At the heart of Chester & Co. is a philosophy built on kindness. From the design of each product to the way they engage with customers, the brand’s values are centered around positivity, empathy, and genuine connection. Whether it’s sharing Chester’s life story or taking time to answer customer questions, Shannon has created a brand where people feel seen and supported.
“We’re all about spreading warmth—whether through our designs or our interactions,” Shannon shares. “Being a bunny parent isn’t always easy, but it’s always rewarding. And we want to make sure people feel that they’re part of a community that understands.”
Design with Purpose
Every product at Chester & Co. is designed with humor and intention. Shannon, a self-proclaimed “bunny person,” understands what rabbit owners need and appreciate. Each item, from cozy sweatshirts to fun drinkware, speaks directly to the lives of bunny parents.
Popular designs like “Buckle Up Cowboy—Wild & Wanted,” and “Cottontail Social Club,” are made to make bunny lovers feel seen and appreciated. These aren’t just products—they’re conversation starters, a way for people to express their love for their rabbits and show the world that bunny life is anything but ordinary.
A Community that Shares, Laughs, and Grows Together
As Chester & Co. continues to grow, so does the community of bunny lovers. With a devoted following across social platforms and email lists, the brand has cultivated an engaged and enthusiastic audience. Chester’s legacy lives on not just through products, but through the connections happening daily within the community.
“It’s clear that Chester & Co. has become more than just a brand—it’s a space where people can feel understood,” Shannon reflects.
Join the Chester & Co. Movement
Chester & Co. isn’t just about bunnies. It’s about community, education, and celebrating the bonds we share with our pets. For Shannon, it’s about making sure every bunny parent feels seen, supported, and valued. Whether you’re looking for the perfect graphic tee or a design that reflects your bunny’s wild personality, Chester & Co. has something for you.
So, if you’ve ever rearranged your life for a bunny or found joy in the chaos that only a rabbit can bring, Chester & Co. was made for you. Join the movement and celebrate the joy of bunny life today.
About Chester & Co.
Chester & Co. is a lifestyle brand founded by Shannon Koehler, inspired by the unconditional love and joy of house rabbits. The brand celebrates the bond between bunnies and their humans, offering products that reflect the quirks, challenges, and beauty of bunny life. Chester & Co. builds a supportive community for bunny parents, raises awareness about responsible rabbit ownership, and provides educational resources for pet owners.
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Shannon Koehler
Founder, Chester & Co.
Email: shannon@chesterandcomp.com
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Organization: Chester & Co.
Contact Person: Shannon Koehler
Website: https://www.chesterandcomp.com/
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Country: United States
Release Id: 08082532072