Captain Cranberry Announces AI Powered Cookware Collection
Captain Cranberry blends Data & AI powered e-commerce with Asian culinary heritage, offering premium cookware products that tell a unique, flavorful story.
Singapore, 30th Jul 2025 – In 2024, Captain Cranberry emerged as a unique force in the cookware industry, fusing the passion for authentic Asian flavors with cutting-edge artificial intelligence (AI) technology. Founded by Joanna Reijgersberg-Siew, a former senior executive in the tech industry with an MBA from INSEAD, the company reflects her deep-rooted nostalgia for Singaporean cuisine and her commitment to curating a world-class range of cookware that honors the culinary traditions of Asia.
Reijgersberg-Siew, relocated to Singapore from Netherlands after leading large Data & AI teams across Asia Pacific and South America, set out on a bold mission to create a cookware brand that was more than just about function. Inspired by the flavors of her childhood and driven by the precision of AI, Captain Cranberry is a brand that tells a story of home, culture, and the joy of cooking.
The company’s approach to product design is unparalleled, with each piece of cookware meticulously crafted to reflect the authenticity and essence of Asian culinary heritage. The products range from Japanese donabe pots to Korean stone pots, all designed with a deep respect for the traditions they represent, while ensuring that the highest standards of craftsmanship are met.
A Journey Rooted in Authenticity
Captain Cranberry isn’t just about selling cookware; it’s about building a community and creating a lasting emotional connection with its customers. The brand’s character-driven storytelling approach is unique in the market, with each product serving as a part of an unfolding narrative. From the packaging to the in-box content, the experience is designed to resonate on a personal level, evoking cherished memories and inspiring culinary exploration.
As Reijgersberg-Siew explains, “At Captain Cranberry, we believe in connecting people to their roots through food. Our cookware is not just a tool, it’s a means of recreating the experiences that remind us of home.”
This blend of craftsmanship and narrative has earned Captain Cranberry multiple accolades from platforms like Amazon, including Amazon Choice’s Overall Pick, #1 New Release, and New Arrival Pick. These recognitions underscore the brand’s commitment to both quality and emotional resonance.
Agnetic AI and Data: The Backbone of Captain Cranberry’s Growth
What sets Captain Cranberry apart from other cookware brands is the integration of Agnetic AI and data-driven e-commerce strategies. The company leverages its founder’s extensive experience in AI to build an AI-powered platform that optimizes the customer journey from purchase to product experience. The AI platform uses the latest developments in language models and GPT technology to enhance online shopping and streamline the entire process.
“Our use of AI isn’t just about efficiency; it’s about creating a more personalized experience for our customers,” said Reijgersberg-Siew. “By combining the best of technology with our love for authentic Asian culinary traditions, we’re able to deliver not just products, but meaningful connections.”
Captain Cranberry’s Long-Term Vision
While Captain Cranberry is still in its early stages, the company’s long-term vision is clear: to build a billion-dollar brand rooted in quality, community, and emotional engagement. Unlike other brands that may chase fleeting trends, Captain Cranberry is focused on creating a sustainable legacy in the cookware industry by connecting people to their heritage and offering them a premium, playful, and culturally rich cooking experience.
The brand is also expanding its content ecosystem, creating fun comics, captivating packaging stories, and memorable in-box content that transforms each product into a collectible, not just a purchase.
“We want our customers to feel like they’re not just buying cookware, but acquiring a piece of something special, something that’s been designed with care, love, and passion,” Reijgersberg-Siew shared.
Building a Brand with Heart and Innovation
Captain Cranberry’s journey from a corporate tech leader to a founder of a cookware company driven by passion and innovation is a testament to the power of following one’s dreams. With a strong multi-dimensional team, including chefs, foodies, ai and e-commerce specialists, Captain Cranberry is carving a niche that stands out in both the cookware and tech industries.
About Captain Cranberry
Captain Cranberry was founded in 2024 with the mission to blend high-quality cookware with an emotional, cultural connection to food. The brand curates premium cookware inspired by authentic Asian culinary traditions, offering a unique, storytelling experience. With a strong commitment to quality and innovation, Captain Cranberry combines the latest Agnetic AI and data-driven strategies to revolutionize e-commerce and bring the tastes of home to kitchens worldwide. Captain Cranberry cookware can be bought on Amazon US or on their website.
Media Contact
Joanna Reijgersberg-Siew
Co-Founder, Captain Cranberry
Email: hello@captaincranberry.com
Website: www.captaincranberry.com
Instagram: @captaincranberrysg
TikTok: @captaincranberrysg
LinkedIn: Joanna Reijgersberg-Siew
Media Contact
Organization: Captain Cranberry
Contact Person: Joanna Reijgersberg-Siew
Website: https://www.captaincranberry.com/
Email: Send Email
Country: Singapore
Release Id: 30072531632