Belong Creative Marks 16 Years of Helping Organisations Drive Growth Through the Power of Belonging
Sydney, Australia, 27th Aug 2025 – Belong Creative, a Sydney-based branding agency specialising in brand strategy and activation, marks its 16th anniversary. Since its founding in 2009 by Simon and Kirrily Druery, the agency has partnered with leading Australian organisations to create brands that foster belonging and drive measurable business outcomes.
Belong Creative’s approach is centred on the belief that belonging is a critical driver of organisational performance. The agency works with purpose-driven businesses to develop customer value propositions and employee value propositions (CVPs & EVPs) that align brand identity with business goals. This methodology enables organisations to attract, engage, and retain the right audiences, enhancing both reputation and growth.
“Our objective has always been to ensure brands are more than just recognisable; they must create an environment where customers and employees feel valued and connected,” said Simon Druery, Co-Founder and Brand Strategist. “Belonging is no longer optional; it is a proven factor in accelerating business performance.”
Over the past 16 years, Belong Creative has delivered branding solutions to over 50 clients across 14 industries. Its proprietary Magnetic Brand Builder™ framework delivers insight-led brand positioning and identity, while the Belonging Growth Engine™ embeds belonging across the entire customer and employee lifecycle.
Industry research indicates that a strong sense of belonging can increase customer lifetime value by up to 300%, triple referral rates, and improve employee performance by more than 50%. Belong Creative’s work is underpinned by these insights, ensuring brand strategies are informed by measurable business impact.
The agency is driven by its strategic mission to create a greater sense of belonging for 250,000 people annually, reinforcing its position as the only Australian branding agency dedicated exclusively to belonging as a business growth strategy.
To learn more about Belong Creative, visit belongcreative.com.au.
About Belong Creative
Belong Creative is a Sydney-based creative branding agency founded in 2009, specialising in crafting and activating brands that nurture belonging. Partnering with purpose-driven organisations, the agency helps attract, engage, and retain the right people, customers and employees alike, through strategic positioning, creative execution, and communications that foster connection. Its proprietary Magnetic Brand Builder™ and Belonging Growth Engine™ processes turn belonging into a competitive edge, amplifying brand reputation and driving measurable business growth.
Media Contact
Organization: Belong Creative
Contact Person: Simon Druery
Website: https://belongcreative.com.au/
Email: Send Email
City: Sydney
Country: Australia
Release Id: 27082532880