Aquaholic Gifts Introduces ToteBrellas to Its Custom Umbrella Range for Retail and Corporate Campaigns
Aquaholic Gifts has expanded its custom umbrella offerings with the introduction of ToteBrellas, a compact umbrella-and-pouch design developed for shopping malls, retailers, and corporate clients running gift-with-purchase and promotional campaigns in Singapore’s year-round rainy climate.
Singapore, 7th Jan 2026 — Aquaholic Gifts, a Singapore-based corporate gifts supplier, today announced the introduction of ToteBrellas, a compact umbrella-with-carry-pouch design, as part of its expanded custom umbrella range. The new product is aimed at supporting shopping malls, retailers, and corporate clients running gift-with-purchase (GWP) and large-scale promotional campaigns.
The ToteBrella combines a foldable umbrella with a built-in or matching tote-style pouch, allowing users to store wet umbrellas conveniently without dripping. Aquaholic Gifts said the product has seen growing interest from shopping malls and retail brands, where practicality, perceived value, and branding visibility are key considerations for GWP campaigns.
“In a city like Singapore where rain is frequent, umbrellas are everyday necessities,” said Koh Eng Hwee, Director at Aquaholic Gifts. “The ToteBrella adds another layer of usability by solving a common problem — how to carry a wet umbrella comfortably. This makes it especially suitable for mall-wide promotions and high-volume campaigns.”
The ToteBrella can be fully customised with brand logos, colours, and messaging on both the umbrella and pouch, providing dual branding surfaces. Aquaholic Gifts noted that malls favour such designs as they offer higher perceived value compared to conventional promotional items, while remaining practical for daily use.
Expanded Custom Umbrella Solutions for Singapore’s Rain-Ready Environment
Alongside the ToteBrella launch, Aquaholic Gifts has expanded its broader custom umbrella offerings, which include options such as windproof frames, water-resistant fabrics, UV protection, and eco-friendly materials. These products are commonly used for employee distribution, corporate gifting, outdoor events, and retail promotions.
Industry observations indicate that more than 70% of Singapore businesses now include branded umbrellas in their marketing or corporate gifting strategies, citing durability, repeated usage, and brand recall as key benefits. Shopping malls, in particular, are increasingly adopting umbrella-based GWPs due to their relevance and long-term utility.
“Unlike seasonal merchandise, umbrellas are used year-round in Singapore,” Koh added. “For brands and mall operators, that means consistent exposure long after the campaign has ended.”
Supporting Retail and Corporate Campaigns
Aquaholic Gifts provides end-to-end support for custom umbrella projects, including design consultation, material selection, and branding placement, to help clients maximise both functionality and visibility. Visual assets and campaign-ready images are also available for media and marketing use.
About Aquaholic Gifts
Aquaholic Gifts is a Singapore-based supplier of customised corporate gifts and promotional merchandise. The company works with businesses, retailers, and event organisers to deliver functional, well-designed products that enhance brand visibility and everyday usefulness.
sales1@aquaholic.com.sg
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Company Details
Organization: Aquaholic Gifts
Contact Person: Koh Eng Hwee
Website: https://www.aquaholic.com.sg/
Email: Send Email
Contact Number: +6590039021
Address: Blk 5022 Ang Mo Kio Industrial Park 2 #03-37
City: SINGAPORE
Country: Singapore
Release Id: 07012639853