APRIL JACKSON REDEFINES MODERN MOTHERHOOD WITH GLOBAL, UNFILTERED APPROACH
Entrepreneur and mother of twins April Jackson presents Parent Like A CEO, a structured, values driven parenting framework based on business principles, screen free childhoods and real food for children.
London, United Kingdom, 26th Nov 2025 – A London-based entrepreneur and mother of twins is introducing a structured, values-driven way of approaching parenting that borrows tools from the boardroom and applies them at home.
Drawing on more than a decade of running her own businesses and several years of raising her daughters while travelling and living across borders, April Jackson has developed “Parent Like A CEO” – a practical framework designed to help parents raise happy, healthy children without sacrificing their own long-term vision for family life.
Rather than presenting another idealised picture of parenting, Jackson focuses on clear principles, visible systems and disciplined habits.
“In business, you need clarity, consistency and accountability,” she explains. “I realised the same is true in family life. If we, as parents, hold ourselves to those standards, our children benefit from a calmer, more predictable and more loving environment.”
A structured framework for modern families
The “Parent Like A CEO” approach is built around several core commitments:
Radical honesty in the home – creating space to talk openly about emotions, fears and needs, instead of maintaining a “perfect family” image.
Integration instead of fragile ‘balance’ – accepting that work, rest, parenting and personal growth ebb and flow over time, and designing routines that reflect real life rather than rigid ideals.
A global perspective on childhood – raising children to be comfortable in different cultures and environments, informed by years of living, working and travelling between countries.
One of the most distinctive aspects of Jackson’s philosophy is the emphasis on parental discipline rather than disciplining children. The framework encourages adults to model the behaviours they want to see: emotional regulation, consistency with boundaries, and follow-through on commitments.
“Children copy what they see, not what we say,” Jackson notes. “If we want calm, respectful, resilient kids, we have to embody those qualities first.”
Zero screen time, real food and life on the move
The methodology is underpinned by three concrete lifestyle choices that often spark curiosity:
Zero screen time for her daughters – no tablets, smartphones or TV as part of everyday life, with an emphasis on play, reading and real-world interaction instead.
No added refined sugar or ultra-processed foods – prioritising whole, minimally processed ingredients and involving the children in cooking and food choices.
Frequent travel with a single primary caregiver – Jackson and her twins have been travelling together since January, navigating airports, new homes and new cultures as a small unit.
These decisions are not presented as rules for everyone, but as examples of how values can be translated into clear, consistent household policies.
“What surprises people most is that the kids adapt very well,” she says. “When the boundaries are clear and loving, they feel secure – whether we’re in London, on a plane, or in a new city.”
From business playbook to family roadmap
“Parent Like A CEO” invites parents to think of their family as their most important organisation: one that deserves intentional design, long-term planning and regular reflection.
Instead of focusing on perfection, the framework emphasises:
Clear family values and non-negotiables
Simple systems for routines, communication and decision-making
Regular check-ins to adjust as children grow and circumstances change
“The goal isn’t to create a rigid household,” Jackson says. “It’s to create a stable base where children can thrive and parents feel less overwhelmed, because the big decisions have already been made in line with their values.”
About April Jackson
April Jackson is an entrepreneur and parent of twin girls based in London. After more than ten years building and managing businesses while raising her children and living between countries, she developed the “Parent Like A CEO” framework to help other families create structured, value-driven homes. Her work focuses on practical tools for calm, connected parenting, with particular attention to screen-free childhoods, whole-food nutrition and raising globally minded children.
Company Details
Organization: April Jackson
Contact Person: April Jackson
Website: https://www.april-jackson.com/
Email: Send Email
City: London
Country: United Kingdom
Release Id: 26112537488