AFRAS Leads Japan’s Esports Education Revolution with Professional Coaching and Nationwide Expansion

AFRAS , Japan’s premier esports education platform, proudly announces its continued expansion with 16 state-of-the-art training centers across Japan, offering professional one-on-one coaching in popular competitive games including Fortnite, Apex Legends, and other leading esports titles. This milestone reflects AFRAS’s commitment to elevating esports education while fostering crucial life skills through gaming.

Japan, 17th Mar 2025 – AFRAS , Japan’s premier esports education platform, proudly announces its continued expansion with 16 state-of-the-art training centers across Japan, offering professional one-on-one coaching in popular competitive games including Fortnite, Apex Legends, and other leading esports titles. This milestone reflects AFRAS’s commitment to elevating esports education while fostering crucial life skills through gaming.

Founded in August 2024, AFRAS has quickly positioned itself as the leader in comprehensive esports education, attracting students of all ages—from elementary school children to working professionals and seniors—seeking to develop their gaming skills under the guidance of professional players. More information can be found at https://afras.jp. 

Professional Development Beyond the Screen

“AFRAS isn’t just about becoming better at games,” explains the company’s founder. “We’re creating an environment where students develop problem-solving abilities, resilience, self-confidence, and communication skills that translate to real-world success. Our approach has gained recognition from academia, with endorsements from university professors from Kyoto University and University of Tokyo graduates who recognize the educational value beyond competitive gaming.”

The AFRAS curriculum stands apart through its personalized training methodology led by accomplished professional players. Students receive individual coaching tailored to their skill level and goals, whether they’re beginners exploring esports for the first time or aspiring professionals aiming to compete at national and international levels.

Strategic Partnership with BLUE BEES Expands Esports Opportunities

In a significant development announced in November 2024, AFRAS formed a strategic partnership with BLUE BEES, the largest esports team in the Tokai region. This collaboration strengthens AFRAS’s professional network and creates new avenues for talented students.

Yoshiaki Suzuki, CEO of BLUE BEES, commented on the partnership: “BLUE BEES is driven by our mission to ‘connect the world and create a chain of happiness.’ AFRAS’s educational initiatives expand the possibilities of esports and will contribute to developing exceptional talent. We are confident in building a strong collaborative framework as partners.”

Elite Coaching Staff Features World-Class Talent

AFRAS’s instructional team includes distinguished esports professionals with proven track records in competitive gaming:

• Chan Riyo: An Apex Legends professional with six appearances in world championships and a top-3 world ranking
• Saika Iju: A multifaceted professional serving as manager for various Apex professional teams, META game esports coach, and espo Shimanonuchi esports coach with championship experience
• LuKe: A Fortnite specialist with impressive performance in solo and trio cash cup competitions

“What makes AFRAS special is our approach to teaching not just game mechanics, but the mindset of professional competitors,” notes one instructor. “We focus on decision-making under pressure, strategic thinking, and the discipline required to improve consistently—skills that benefit students in all aspects of life.”

Student Success Stories Demonstrate AFRAS’s Impact

The school proudly highlights numerous student success stories, including beginners who have rapidly progressed to top-player status. From the Yachiyo Midorigaoka campus, student testimonials reveal the transformative experience:

• Student “Hero” achieved top player status despite being a complete beginner
• Student “Kate” trains with the goal of competing in tournaments
• Multiple students note the enjoyable learning environment while mastering new skills like keyboard controls

Comprehensive Nationwide Presence in Premier Locations

AFRAS’s nationwide network includes 16 locations strategically positioned in metropolitan areas across Japan, including:

• Tokyo-area campuses in Shibuya, Suidobashi, Ueno, and more
• Chiba locations in Yachiyo Midorigaoka, Kashiwa, and others
• Kanagawa facilities in Fujisawa, Aobadai, and Center Kita
• Nagoya-area centers in Motoyama, Kanayama, and Chikusa
• Additional locations in Kawagoe, Ohashi, and beyond

Each facility features cutting-edge gaming equipment, stylish café-like environments, and self-study options similar to traditional educational institutions. This infrastructure allows students to practice in optimal conditions with professional-grade tools.

Industry Recognition and Media Coverage

AFRAS’s innovative approach to esports education has garnered significant media attention, with recent coverage in Sankei Sports (Sanspo) in February 2025. The company has also established partnerships with gaming industry leaders, including becoming a sponsor for TAIMAN+ in October 2024.

Industry veterans have praised AFRAS’s educational model:

Kazuki Tamai, RRX Team Owner, states: “The potential of esports is limitless. With major international competitions like the World Cup in Saudi Arabia in 2024, esports has already become a global sport on par with traditional athletics. In Japan, where gaming and esports have become a lifestyle for Generation Z, I support AFRAS’s initiatives and will collaborate to help develop young people who will support Japan’s next generation.”

Masaki Tamai, CEO of Ebro’z, adds: “I’m delighted that AFRAS provides an opportunity for children aspiring to become professional esports players, as well as adults, to experience esports and use it to enhance communication with family and friends. The cheerful instructors at Ebro’z Gaming look forward to supporting everyone’s esports challenges!”

Free Trial Sessions Now Available

AFRAS invites interested individuals to experience their unique approach through complimentary trial sessions available at all locations. These sessions provide an opportunity to meet instructors, explore the facilities, and understand how AFRAS’s methodology differs from conventional gaming experiences.

“Whether you’re a parent curious about the educational benefits of structured esports training or an individual looking to elevate your gaming skills, we encourage you to visit one of our campuses,” says the management team. “Our mission is encapsulated in our slogan: ‘Master what you love and become professional.’ We’ve created an environment where that transformation is possible for everyone.”

For more information about AFRAS’s programs, locations, and to schedule a free trial session, visit https://afras.jp/.

About AFRAS

AFRAS is Japan’s leading esports education provider, offering professional coaching in popular competitive games including TPS (Fortnite), FPS (Apex Legends), and MOBA (Dota 2) titles. Founded in 2024, AFRAS operates 16 training centers nationwide, providing students of all ages with personalized instruction from professional players. AFRAS’s curriculum emphasizes both gaming excellence and the development of transferable skills including problem-solving, teamwork, and self-confidence.

Media Contact

Organization: AFRAS

Contact Person: AFRAS

Website: https://afras.jp

Email: Send Email

Country: Japan

Release Id: 17032525326