Meet the Couple Rewriting How We Think About Wealth
Inside TruWorth’s new approach to emotionally intelligent money transformation
United States, 25th Nov 2025 – When Johann Berlin and Uma Viswanathan began comparing notes on their own money stories, the fears, habits, and hopes that shaped their financial lives, they realized something: people don’t need more financial advice. We need emotional safety around money.
That insight became the seed for TruWorth, a financial wellness movement that treats money not as a math problem but as a mirror of our values, identity, and emotional wiring.
Berlin, a transformation leader with two decades in behavior change, leadership, and organizational development, and Viswanathan, a Harvard graduate in neuroscience, psychology, and the history of science, bring both rigor and reflection to their shared mission. Together, they’re asking a bold question: What if wealth began with alignment, not accumulation?
Their work through TruWorth blends behavioral psychology, reflective storytelling, and micro-habits to help people, and now entire workplaces, shift from inherited scarcity scripts toward more secure, autonomous, and meaningful financial choices.
“Most people know what they ‘should’ be doing with money,” says Viswanathan. “What they don’t have is a compassionate way to understand why they don’t.”
The TruWorth method focuses on safe micro-shifts, small, behavior-first steps that make financial change emotionally sustainable. Each program invites participants to notice old scripts, experiment with new choices, and reflect on how those shifts feel.
Rather than offering prescriptive plans, the platform provides reflective prompts, guided audio practices, and storytelling moments, all designed to rebuild confidence and clarity.
“True financial wellness starts when people feel safe enough to see themselves clearly,” says Berlin. “Once there’s clarity, agency follows.”
Viswanathan’s background in social impact and cultural transformation informs TruWorth’s focus on accessibility, particularly for women and first-generation wealth builders who’ve often felt excluded from traditional financial spaces. Berlin’s experience leading large-scale behavior-change initiatives brings the technical and strategic foundation to scale that intimacy through digital programs and workplace wellness partnerships.
The couple’s shared mission, to make wealth alignment a daily practice rather than a distant goal, has already drawn attention from culture-forward companies seeking to support employee well-being in more human ways.
With an upcoming book and a growing suite of “aligned wealth” programs for organizations, Berlin and Viswanathan are inviting people to rethink not just their finances, but the story of who they’re becoming in relationship with money.
Because for them, wealth isn’t a number. It’s a relationship.
Company Details
Organization: Press Team
Contact Person: Gulf Coast Brands
Website: https://gulfcoastbrands.com
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Country: United States
Release Id: 25112537721