Optimax Eyewear Group Launches OTTICA.com, A Revolutionary E-Commerce Platform for Luxury Eyewear
Optimax Eyewear Group announces the launch of OTTICA.com, a new luxury e-commerce platform offering a curated selection of premium eyewear brands and advanced technology.
United States, 24th Nov 2025 – Optimax Eyewear Group, the parent company of GlassesUSA.com, UVP, and FORK Eyewear, announces the launch of OTTICA.com, a luxury e-commerce platform that aims to transform the online eyewear shopping experience. As part of its expansion into the luxury market, OTTICA.com will offer a curated selection of high-end eyewear brands with advanced technology and premium customer service, all designed to provide a seamless and sophisticated shopping experience.
The new platform caters to customers seeking luxury eyewear, offering access to timeless designer frames and personalized service from the comfort of their homes. With OTTICA.com, Optimax builds on its existing expertise in online retail and optical technology to offer a premium shopping experience. The platform emphasizes accessibility to high-end eyewear, combining cutting-edge technology with a curated selection that meets the demands of luxury eyewear consumers.
A Curated Selection of Iconic Brands
OTTICA.com features a carefully selected portfolio of eyewear from some of the world’s most prestigious brands. Designed for those with refined tastes, this exclusive collection is complemented by attractive pricing and a suite of services that elevate the online shopping experience.
Unique to OTTICA.com is the industry-first 45-day home try-on program, which allows customers to try frames at home before making a final decision. Additionally, the platform utilizes augmented reality (AR) technology for virtual try-ons, enabling customers to visualize eyewear styles directly from their devices. OTTICA.com also includes complimentary, high-quality prescription lenses assembled in the United States, ensuring that every purchase is crafted with precision and care.
Building a Luxury Experience Online
“OTTICA.com is more than an expansion; it is an opportunity to redefine the luxury eyewear experience,” said Daniel Rothman, Co-Founder and CEO of Optimax Eyewear Group. “We’ve created a platform where eyewear enthusiasts can explore and purchase premium eyewear brands while receiving exceptional service, all in the comfort of their own homes.”
Eldad Rothman, Co-Founder and COO of Optimax Eyewear Group, echoed this sentiment: “The enthusiasm from our brand partners confirms that OTTICA.com is an essential evolution in the luxury eyewear market. By combining our expertise in digital retail with a deep understanding of customer expectations, we are creating a platform that reflects the high standards of today’s luxury shopper.”
A Comprehensive Digital Campaign to Drive Awareness
The launch of OTTICA.com will be supported by an extensive digital marketing campaign across social media, video, and search channels, highlighting the platform’s exclusive selection and exceptional service. Optimax Eyewear Group envisions OTTICA.com as the premier online destination for luxury eyewear, reshaping how customers engage with high-end eyewear brands.
The campaign will focus on the brand’s commitment to quality, craftsmanship, and customer satisfaction, positioning OTTICA.com as a leader in the luxury eyewear market.
A Seamless Shopping Experience with Cutting-Edge Technology
OTTICA.com is designed to offer more than just luxury eyewear; it reimagines the shopping process itself. Featuring advanced tools such as Live Try-On and AR virtual try-ons, the platform allows customers to try on eyewear virtually and ensure that the frames they choose are a perfect fit. These innovations are complemented by the 45-day home try-on program, enabling customers to try on glasses in the comfort of their homes and return or exchange them if needed.
The combination of modern technology and expert customer service ensures that OTTICA.com delivers a personalized, secure, and enjoyable shopping experience.
Looking to the future, OTTICA.com is committed to staying at the forefront of technology and customer service, constantly refining its offerings to meet the needs of its customers. With its focus on quality, craftsmanship, and a personalized approach, OTTICA.com aims to redefine luxury e-commerce and become the go-to destination for eyewear enthusiasts worldwide.
About Optimax Eyewear Group
Founded in 2008, Optimax Eyewear Group is a global, vertically integrated company that has been transforming the eyewear industry through design innovation, technology, and a customer-centric approach. Its portfolio includes subsidiaries such as GlassesUSA.com, UVP (United Vision Plan), and FORK Eyewear. Through these brands, Optimax Eyewear Group has disrupted the eyewear market by making quality eyewear more accessible, offering customizable vision plans, and providing trendy, high-quality products.
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Company Details
Organization: Optimax Eyewear Group
Contact Person: Ayelet Arbel
Website: https://www.optimaxeyewear.com/
Email: Send Email
Country: United States
Release Id: 24112537492