COLLECTIVE SME and Fulham FC Unveil Exclusive Fulham Pier Event Experience
COLLECTIVE SME co-produced an exclusive event at Fulham Pier, introducing top-tier hospitality professionals to this new luxury venue.
London, United Kingdom, 20th Nov 2025 – COLLECTIVE SME, a global leader in event production, partnered with Fulham FC to host a premier event at the newly launched Fulham Pier. The invitation-only event, which took place on October 28, brought together an exclusive group of luxury hospitality leaders, brand partners, and key figures from the football and hospitality industries. This gathering provided attendees with an exceptional opportunity to experience the innovative new addition to Craven Cottage, the home of Fulham FC.
Introducing Fulham Pier: A New Standard in Football Hospitality
Fulham Pier stands as a revolutionary venue in the world of football hospitality, offering a five-star experience for both corporate guests and fans. Located at the historic Craven Cottage stadium, Fulham Pier redefines the traditional stadium experience by merging the elegance of a luxury hotel with the vibrant atmosphere of a football match. The venue features multiple levels, each designed with exceptional attention to detail, providing panoramic views of both the pitch and the Thames River.
The venue’s refined design includes elegant lounges, high-end service, and state-of-the-art facilities, ensuring that Fulham Pier offers an unparalleled experience. Its elevated spaces cater to high-profile events, corporate meetings, and VIP experiences, making it one of the most sought-after venues in football.
A Premier Networking Opportunity for Industry Leaders
The exclusive event not only highlighted the venue’s world-class design but also offered guests an opportunity to engage with industry experts. Attendees toured the venue, gaining insight into the exceptional spaces available for hosting prestigious events. The event included a Q&A session with Fred Huther, Founder and Managing Partner of COLLECTIVE SME, and Jimmy Ord, Fulham FC’s Commercial Director. During the session, they discussed the vision behind Fulham Pier and its role in reshaping football hospitality.
“This event marked a pivotal moment for Fulham FC,” Fred Huther remarked. “It’s not just about offering a premium experience. It’s about creating a space where football, luxury hospitality, and community intersect. We are proud to be part of this new era.”
The evening also featured a selection of high-end cocktails, canapés, and bowl items, crafted by the talented culinary team at Fulham Pier, further elevating the event experience.
COLLECTIVE SME’s Strategic Introduction to the London Market
The event at Fulham Pier marked a key moment for COLLECTIVE SME, offering the company a chance to introduce its event production expertise to London’s luxury hospitality community. Known for delivering exceptional experiences across North America, Europe, and Asia, COLLECTIVE SME showcased its ability to craft unique events that leave a lasting impression. The partnership with Fulham FC to present Fulham Pier to an exclusive audience of hospitality leaders is a significant milestone for the company.
Fred Huther elaborated, “This event was about more than just introducing a venue. It was about setting a new benchmark for football hospitality worldwide. The event not only demonstrated the incredible space at Fulham Pier but also highlighted our commitment to delivering extraordinary experiences.”
A Natural Partnership: Fulham FC and COLLECTIVE SME
The collaboration between COLLECTIVE SME and Fulham FC represents a natural synergy. Both organizations share a commitment to delivering world-class experiences, blending luxury with sports. Fulham Pier, with its unique combination of high-end amenities and stunning views, is positioned as a leader in the evolving world of football hospitality. COLLECTIVE SME’s expertise in event production, spanning industries and continents, makes them the ideal partner to bring this vision to life.
“The event marked more than just the unveiling of a new venue,” Huther explained. “It symbolized the future of football hospitality, where luxury and sport meet to create a truly distinctive experience.”
Looking Ahead: The Future of Football Hospitality
The success of the showcase event at Fulham Pier signals the beginning of a new chapter for Fulham FC and COLLECTIVE SME. As Fulham Pier continues to offer a premium, luxury football experience, it is expected to become a sought-after venue for high-profile events in London. The venue’s combination of exceptional design, five-star service, and breathtaking views makes it an ideal location for both corporate and personal events.
For COLLECTIVE SME, the event at Fulham Pier marks a new frontier in their ongoing mission to deliver groundbreaking events globally. “This is just the beginning,” said Huther. “We’re excited to continue our partnership with Fulham FC and bring more extraordinary experiences to life.”
About COLLECTIVE SME
COLLECTIVE SME is a global leader in event production, known for crafting exceptional experiences across North America, Europe, and Asia. The company specializes in creating bespoke events that blend creativity, luxury, and expertise, ensuring each occasion leaves a lasting impression.
Website: www.collectivesme.com
Company Details
Organization: COLLECTIVE SME
Contact Person: Fred Huther
Website: https://www.collectivesme.com/
Email: Send Email
City: London
Country: United Kingdom
Release Id: 20112537388