From Fabric to Frequency How Artur Shakhnazarovs Zavee Couture Is Redefining Fashion as Identity
Armenian-American entrepreneur Artur Shakhnazarov launches Zavee Couture, a luxury minimalist brand that fuses legacy, precision, and personal power into every thread—turning fashion into a frequency.
New york, United States, 6th Oct 2025 – In an industry often driven by excess, Armenian-American entrepreneur Artur Shakhnazarov is turning fashion into a conversation of alignment, sovereignty, and identity. Through his luxury minimalist brand, Zavee Couture, Artur is building something more than clothing—it’s a movement where fabric becomes frequency.
Born from Artur’s lifelong passion for expression, purpose, and alignment, Zavee Couture emerged as a quiet side project that evolved into a symbolic brand worn by celebrities, visionaries, and public figures. Its signature? Vision. Minimalism. Identity.
“Fashion isn’t vanity. It’s a voice,” says Shakhnazarov.
“Zavee speaks to leaders who want their presence to match their purpose.”
From the red carpets of Cannes to Hollywood charity galas alongside icons like Dolph Lundgren and Shaquille O’Neal, Zavee Couture’s designs are gaining global attention. The brand’s pieces have been worn by Mrs. European Universe 2025 Tatiana Kharina, and featured in reels and runways from Las Vegas to the Mediterranean.
Legacy in Every Stitch
What makes Zavee Couture different is what’s behind the seams. Artur’s secret weapon? His partner and master designer, Aladdin.
A third-generation fashion artisan, Aladdin comes from a lineage of tailors and visionaries—his grandfather built one of the first custom ateliers in their homeland. Today, Aladdin continues that legacy globally, having curated looks for international fashion weeks, exclusive elite clients, and private runways from Dubai to Paris.
“Every piece is an extension of who someone already is,” Aladdin shares.
“When identity aligns with design, people don’t just wear clothes—they wear confidence.”
His vision? To make Zavee Couture a house of embodied identity, not just fashion. With Aladdin at the helm of creative direction, every collection is woven with intention, blending minimalist structure with soulful impact.
Fashion as a Frequency, Not a Flex
Zavee Couture isn’t about chasing hype cycles. It’s about embodying the person you’re becoming before the world sees it. The brand resonates with entrepreneurs, artists, and executives who understand that the way you present yourself is part of your legacy.
While most brands chase trends, Zavee Couture builds what Artur calls “identity as currency.” It’s a new model for self-expression—clothing that speaks before you do.
“Zavee Couture isn’t about chasing trends. It’s about embodying who you are meant to be.”
“True luxury is alignment.”
About Artur Shakhnazarov
Artur Shakhnazarov is an Armenian-American entrepreneur, visionary strategist, and founder of Zavee Couture and The Wellness Revolution. With decades of experience across real estate, global sales, wellness, and leadership architecture, his work is rooted in one purpose: helping people remember their power and build with it.
Known for building systems that fuse wealth, health, and identity, Artur continues to influence entrepreneurs across five continents with solutions that create both impact and elegance.
thenewerararealestate.com
IG: @zavee_couture | @arturshakhnazarov
Company Details
Organization: Zavee Couture
Contact Person: Zavee Couture
Website: https://thenewerarealestate.com
Email: Send Email
Contact Number: +18608822405
Address: 151 New Park Ave Hartford CT 06106
Address 2: 151 New Park Ave Hartford CT 06106
City: Newyork
State: New york
Country: United States
Release Id: 06102534933