Marketing Bee Launches New Tagline Reinforcing Position as Australias Leading Food-Focused Agency
Sydney, Australia, 2nd Sep 2025 – Marketing Bee, Australia’s leading food-focused creative agency, has announced the launch of its new tagline, “Built For Food & It Shows.” The positioning statement reflects the agency’s singular focus on the food and FMCG sectors, reinforcing its reputation as a leading creative agency in Australia, purpose-built for food businesses.
Founded in 2009 by CEO Sharon Latour, who was later joined by Luca Pagnut as Production Director, Marketing Bee has grown into a trusted partner for local and international food brands, spanning supermarket staples, beverages, frozen and packaged goods, and emerging export markets. The agency’s expertise is supported by its in-house three-level FMCG studio in Melbourne, which allows for the creation, testing, and production of premium food content.
“It is more than a tagline; it is our DNA,” said Sharon Latour, CEO of Marketing Bee. “Every part of our agency, from our content studio to our expertise in retail environments and food storytelling, has been designed to serve this sector. Clients don’t just work with an agency; they gain a partner who understands the culture, challenges, and opportunities unique to the food industry.”
The new tagline underscores Marketing Bee’s extensive FMCG expertise, broad retailer coverage across Coles, Woolworths, independent grocers, and specialty outlets, and proven ability to deliver measurable results through national and international campaigns. It also reflects the company’s recognition as an award-winning agency that combines creativity, consultancy, and production under one roof.
“Fine Food Australia is more than a showcase; it’s where ideas, innovation, and collaboration fuel the future of our industry. For us, it’s an opportunity to listen, exchange, and contribute to the conversations shaping the next chapter in food,” said Luca Pagnut, Production Director at Marketing Bee.
“Built For Food & It Shows” will be officially showcased at Fine Food Australia 2025, the country’s premier food industry event. Marketing Bee will exhibit at Stand J10 from September 8–11, 2025, at the ICC Sydney.
As part of the program, Sharon Latour will join the panel discussion “Global Tastes, Local Plates: The Rise of Multicultural Dining” on Thursday, September 11, at 10:45 am, alongside Ade Adeniji, founder of Little Lagos. The discussion will explore how cultural diversity, migration, and digital culture are shaping Australia’s food and dining landscape.
To learn more about Marketing Bee, visit marketingbee.com.au.
About Marketing Bee
Marketing Bee is Australia’s leading food-focused creative agency, founded in 2009 by Sharon Latour. With offices in Melbourne and Sydney, Marketing Bee provides branding, strategy, design, and full-service creative solutions for FMCG and food brands across Australia and global markets. The agency is uniquely positioned at the intersection of consultancy, production, and creativity, supported by its state-of-the-art three-level FMCG studio. Marketing Bee partners with leading brands to deliver measurable growth, memorable campaigns, and award-winning creative built exclusively for the food industry.
Company Details
Organization: Marketing Bee
Contact Person: Sharon Latour
Website: https://marketingbee.com.au/
Email: Send Email
City: Sydney
Country: Australia
Release Id: 02092533209