TALLSEN Announces Strategic Partnership in Georgia with Father-Son Duo

Bridging 20 years of Turkish industry expertise with a fresh interior design vision, the partnership brings German-level precision to Batumi through a unique “father-mentoring-son” business model.

China, 23rd May 2026 – TALLSEN, a premier international home hardware brand, is pleased to announce a formal strategic collaboration with VASSE, a new venture based in Georgia. This collaboration is built on a “father-mentoring-son” entrepreneurial model, combining over two decades of industry experience with a fresh vision for modern interior design.

A Foundation of Expertise and New Vision

The partnership is jointly operated by a professional father-son team. The 58-year-old father is a veteran industry practitioner, who founded an interior design and renovation company in Turkey more than 20 years ago. He boasts profound know-how in kitchen functional hardware and cabinet accessories, and firmly adheres to strict German quality standards.

His 25-year-old son Mert, majored in interior design, serves as the principal in charge of the new cooperative company with TALLSEN. They complement each other perfectly: relying on the father’s solid technical accumulation and the son’s fashionable design thinking, they are committed to delivering premium hardware solutions to the Georgian market.

The Journey to TALLSEN

The collaboration began in June 2025 when the clients consulted ChatGPT for “professional home hardware brands.” TALLSEN was among the recommended brands, a finding corroborated by a Google search where TALLSEN appeared at the top of the results. After reviewing the official website (tallsen.com) and social media platforms, the clients initiated contact via WhatsApp.

In July 2025, trust was further solidified through the involvement of the son’s uncle, an experienced professional in the Chinese hardware market living in Kyrgyzstan. After visiting TALLSEN’s agent in Kyrgyzstan, he praised the brand’s positioning, product variety, and international image, affirming TALLSEN as a trustworthy global brand with true international stature.

Strategic Selection and Market Strategy

From August to September 2025, the partners completed targeted product selection for local market demand, covering three major core categories:

• Complete basic hardware series: 3D adjustable hinges, undermount concealed slides, side-mount ball bearing slides, flip door gas springs and 3-in-1 connectors
• Whole-house storage accessories: pull-out baskets, jewelry storage boxes, trouser racks, lifting clothes rails, rotating hangers and other kitchen & wardrobe functional fittings
• Exclusive brand policy support: strict regional market protection, exclusive customer resource protection and full set of professional marketing promotion materials

VASSE has officially secured a storefront in Batumi to build TALLSEN brand flagship store, right next to the largest local wood panel factory. The prime location enables direct access to massive cabinet makers, furniture manufacturers and engineering purchasers. Moreover, the panel factory owner who is also the shop landlord has become their core priority client, and plans to distribute TALLSEN products across all his branch outlets.

Commitment to Quality

In October 2025, the duo visited TALLSEN at the Canton Fair and met with TALLSEN founder Jenny Chen. After touring the warehouse management department, quality testing center, and flagship store, the clients remarked that TALLSEN operates with the precision and quality of a German brand – not just claiming but delivering high standards through rigorous quality control and advanced warehousing systems.

Formal Cooperation and Future Outlook

The collaboration was officially launched in February 2026 with a 30% deposit on the initial order. On April 21, 2026, the duo returned to TALLSEN to inspect their order’s packaging and pay the brand authorization fee. During this visit, they exchanged gifts with Ms. Chen and were officially awarded the plaque naming VASSE as TALLSEN’s Strategic Collaborator in Georgia.

Beyond the Georgian market, the father intends to integrate TALLSEN products into his own renovation company and Turkish factory, leveraging his 20-year reputation to expand business into Ankara. The duo is currently documenting their shop’s design and renovation process on Instagram via @designeryigit and @ahmeteryigit.

The first shipment of TALLSEN products, display cabinets, and brand materials is scheduled for loading in late May 2026.

About TALLSEN

TALLSEN Hardware is a professional modern enterprise focusing on high-end whole-house home hardware and kitchen & wardrobe systematic storage solutions. Sticking to German quality standards, we provide global partners with regional market protection, standardized brand marketing materials and all-round after-sales supporting services.

Address: Building D-6D, Guangdong Xinki Innovation and Technology Park, No. 11, Jinwan South Road, Jinli Town, Zhaoqing City, Guangdong Province, P.R. China

Company Details

Organization: Tallsen Hardware (Zhaoqing) Co., Ltd.

Contact Person: Support

Website: https://www.tallsen.com/

Email: Send Email

Contact Number: +8613929891220

Country: China

Release Id: 23052645382