Kawaii Lab Games Announces Participation in Toy Fair New York 2026
Kawaii Lab Games to showcase its expanding catalog of family card games at Toy Fair New York 2026, marking a key milestone in its growth and retail expansion.
United States, 14th Feb 2026 – Kawaii Lab Games has confirmed its participation in Toy Fair New York 2026, the leading event for the toy industry in North America. The company will showcase its growing catalog of family card games to retailers and distributors, highlighting the brand’s commitment to offering fun, accessible gaming experiences for families. This marks a significant milestone for the company as it continues to expand its presence in the family gaming market.
A New Chapter for Kawaii Lab Games
Following the successful pre-launch of its first titles on Amazon during the 2025 holiday season, Kawaii Lab Games is poised for further growth. The initial response to these titles confirmed strong interest from families, prompting the company to officially enter a new phase of its journey. The company’s new structure is a result of the transition from a joint project between two family-owned businesses to an independent entity. This strategic move has allowed Kawaii Lab Games to focus exclusively on the development and publishing of family card games under the new company, Kawaii Lab Games LLC.
Founded by Daniel Lopez de Medrano, Daniel Lopez de Medrano Jr., and Juan Carlos Santana, the company is focused on creating memorable, screen-free gaming experiences for families while providing strong commercial potential for the retail market. This change involved significant operational adjustments, such as transferring the brand to the new company and reprinting the games, but it did not slow the creative momentum of the team.
New Titles and Expanding Catalog
The company is now preparing to expand its catalog with the introduction of three new titles in February 2026: Cruising Duck Mystery, Tic-Tac Twist, and 1-2-3 Monkey Flip. These new games will join Carrot Boom!, Screaming Billy, and BattleMatch, which were launched in 2025, bringing the total number of games in the company’s lineup to six. Each game features unique characters and worlds in kawaii-style, designed to appeal to both children and adults while encouraging family interaction and replayability.
Founders’ Vision and Commitment to Family Fun
“We entered the card game world to stay,” said the founders. “Our goal is to become a reference brand in family card gaming, creating experiences that bring people together and turn every game into a memorable moment for both players and the stores that trust our products.”
Continued Promotional Efforts and Upcoming Expo Participation
After Toy Fair New York, Kawaii Lab Games will continue its promotional efforts at GAMA Expo in March 2026, one of the most significant events in the tabletop gaming industry. The company is committed to consolidating its presence within the family game market and strengthening relationships with distributors and retailers.
With its participation in major trade shows and a rapidly expanding catalog, 2026 is poised to be a transformative year for Kawaii Lab Games. The company is committed to bringing the magic of game night back to families at home and redefining screen-free family fun. Retailers and distributors interested in adding Kawaii Lab Games’ products to their offerings will have the opportunity to experience and demo the games firsthand at Toy Fair New York and GAMA Expo, as the team explores new commercial partnerships to bring their games to more families around the world.
About Kawaii Lab Games
Kawaii Lab Games is a family-owned company focused on developing family card games designed to offer accessible, fun experiences for players of all ages. The company’s games feature kawaii-style characters and fast-paced gameplay, bringing families together for memorable, screen-free moments. Kawaii Lab Games is committed to expanding its product line and becoming a leading name in the family gaming market.
For more information, visit Kawaii Lab Games.
Toy Fair New York 2026 – Booth # 6815
Gama Expo 2026 – Booth # 1061
Phone: +14074904112
Website
Company Details
Organization: Kawaii Lab Games
Contact Person: Daniel Lopez de Medrano
Website: https://kawaiilabgames.com/index
Email: Send Email
Country: United States
Release Id: 14022641415