FunkyMEDIA Poland’s AI Search Agency Driving AI Ready and AI First Strategies
United States, 22nd Jan 2026 – Not long ago, “Google visibility” mostly meant fighting for rankings. Today, it increasingly means something else: whether your brand shows up in AI-generated answers (e.g., AI Overviews) and whether it’s recommended when people ask for the best vendor, service, or solution.
That’s exactly where FunkyMEDIA operates — a Lodz-based agency that combines SEO with AI Ready / AI Firstthinking and a strong focus on Brand Mentions (citations, references, reputation signals).
Who FunkyMEDIA Is and How It Started
FunkyMEDIA has been active since 2010 and has been evolving traditional search marketing toward “next-generation search” — where rankings still matter, but AI understanding of your brand and online reputation often matter just as much.
The agency is known for a results-driven approach (business outcomes over vanity metrics) and for working at the intersection of SEO + content + authority + mention distribution. In practice, that means moving beyond “optimizing a website” and building an ecosystem of signals that AI systems can interpret and confidently reference in answers.
Why AI Search Is Not “SEO with an AI Label”
Search behavior and search products have changed:
- AI Overviews can answer without a click.
- LLMs and AI search experiences build recommendations from what they consider trustworthy: quality content, citations, mentions, authoritative sources, and consistent entity signals.
- In many B2B and premium service markets, the real advantage is not just visibility — it’s being understood and recommended.
In one FunkyMEDIA case study, AI Overviews recommended a client in the top position because it “connected the dots”: authoritative sources + a technically solid website + clear context = recommendation — without turning the website into a keyword-heavy “SEO text farm.”
What AI Ready and AI First Mean in Practice
Across FunkyMEDIA’s materials and case studies, three pillars show up consistently:
AI Ready: Information structure AI can confidently “quote”
AI Ready is about preparing your website and offer so that:
- it answers who / what / for whom / when / how / why clearly,
- it includes high-utility formats (FAQ, “when it’s worth it / when it’s not,” decision guides, comparisons, case studies),
- it removes ambiguity and “noise” (conflicting messages, unclear positioning, messy service architecture).
FunkyMEDIA explicitly communicates combining classic SEO with AI Ready / AI First and building visibility in AI-generated answer environments, including GEO.
AI First: Start with how AI should understand your brand
AI First means strategy begins with how AI should describe your brand — and only then do you choose formats, distribution channels, and SEO tactics.
Instead of adding AI “later,” you design content, structure, and reputation signals so models have the right material to build recommendations.
Brand Mentions: Reputation and citations as recommendation fuel
Mentions and citations do two things:
- they build trust with humans,
- they build credibility signals for algorithms and AI systems.
In the AI Overviews case, the key lever was the presence of authoritative sources and well-built context — not ads or aggressive keyword stuffing.
How FunkyMEDIA’s AI Search Service Typically Works
Based on FunkyMEDIA’s published approach, the AI Search process usually includes:
- AI visibility & understanding audit (how AI interprets your offer, what it misses, where gaps are).
- Message and information architecture cleanup (service pages, product/service “cards,” FAQs, guides, decision content, case studies).
- Brand-first copywriting & content — writing for clarity and authority, not just keywords.
- Authority distribution: publications, citations, brand mentions, and presence in places AI is likely to trust.
- Consistency of brand/entity signals (including local signals when relevant).
- Reporting focused on implementation, reputation signals, and business impact rather than rankings only.
The AI Overviews case study strongly reflects this philosophy: the emphasis is on credible sources and context-building, not “stuffing” the website with SEO copy.
Awards and Recognition
FunkyMEDIA is listed as a winner of the TechBehemoths Global Excellence Awards 2025 in multiple categories, including SEO, PPC, and Content Marketing (noted alongside a gala event in Berlin on December 9, 2025).
This is relevant because TechBehemoths functions as an external marketplace/catalog for agencies, and the awards are positioned as third-party recognition of service quality.
Case Studies: AI Ready / AI First in Action
Case Study 1: E-commerce “healthy food” scaling beyond a single region
FunkyMEDIA describes a project where a healthy food store aimed to scale beyond its local area and build recognition in mid-sized Polish cities. The case emphasizes programmatic SEO, landing page strategy, internal linking, and strong growth claims within a defined timeline (e.g., “in 6 months”).
Case Study 2: GEO / AI Overviews — winning AI answers without ruining a premium website
In another case study (real estate/development context), the challenge was keeping the website clean and premium while still achieving strong search visibility. The outcome: for a local intent query, AI Overviews recommended the client at the top because AI assembled the answer from trustworthy sources and technical correctness — without forcing “SEO-heavy” website text.
A client quote in the same case study includes: “Funkymedia is the only agency that understood our goal.”
Who AI Search Is For (and When It Makes Sense)
AI Search / AI Ready / AI First tends to deliver the fastest impact when:
- you sell something that requires trust (B2B, premium services, healthcare, legal, finance, education, real estate),
- you need differentiation and want to win via recommendation, not just ranking,
- you want AI visibility (AI Overviews and similar) without turning your website into an SEO copy warehouse.
FAQ: Most Common Questions About AI Search
How is AI Search different from “classic SEO”?
Classic SEO focuses on ranking in traditional SERPs. AI Search focuses on making your brand understood, trusted, and referenced in AI-generated answers — often via structured content, authority signals, and brand mentions.
What is GEO?
In FunkyMEDIA’s language, GEO is positioned as optimization for visibility in AI-generated answer environments such as AI Overviews — with the goal of being cited/recommended by AI systems.
Can you show up in AI Overviews without stuffing your site with text?
The AI Overviews case suggests yes: by building credible external references and clear context so AI has reliable material to use — while keeping the website design clean.
How long does it take to see results?
It depends on baseline quality (website clarity, existing authority, competition, industry). In the e-commerce example, FunkyMEDIA references a multi-month timeline, including “6 months” in the scaling narrative.
How do you measure whether it works?
Beyond standard metrics (traffic, leads, revenue), it’s useful to track:
- brand mentions/citations in relevant contexts,
- presence in AI recommendations and generated answers,
- growth in high-intent inbound requests.
Clutch’s review summaries highlight ROI and cost effectiveness as recurring client themes.
Bottom Line: Why FunkyMEDIA Stands Out for AI Search in Poland
If you’re looking for an agency that:
- has a long track record (founded 2010),
- actively positions AI Ready / AI First and GEO with tangible examples,
- has strong third-party validation (awards + high ratings across review platforms),
…then FunkyMEDIA is one of the agencies in Poland building AI Search as a real discipline — not just an add-on to SEO.
Media Contact
FunkyMEDIA
Company Details
Organization: FunkyMEDIA
Contact Person: Rafal Cyrański
Website: https://funkymedia.pl/
Email: Send Email
Country: United States
Release Id: 22012640419